For Immediate Release: Wednesday, July 1, 2015
GM Earns Highest June Retail Market Share Since 2011
• Chevrolet retail sales up 9 percent, surpassing Ford Division
• Chevrolet total pickup deliveries climb 33 percent; Silverado
outsells F-Series on a retail basis
• Best June ever for Chevrolet crossovers
• GMC retail sales up 12 percent; total pickup sales up 37 percent
• Commercial deliveries up for 20th consecutive month
DETROIT - Chevrolet, Buick, GMC and Cadillac dealers in the
United States delivered 259,353 vehicles in June 2015. Retail
deliveries climbed 7 percent year over year, and they were up more
than the industry for the third month in a row. The drivers were
stronger Cadillac sales, a 12 percent gain at GMC and a 9 percent
increase at Chevrolet. Together, they helped make the month General
Motors' (NYSE: GM) best June for retail deliveries since 2007 and
its best June for retail market share since 2011.
GM increased its sales to commercial customers, and state and
local government fleets, as well. Rental deliveries, which tend to
be less profitable than retail sales, were down 45 percent as a
result of GM's previously announced plan. Total fleet sales in June
were down 29 percent year over year, or 21,366 units. GM's total
sales were down 3 percent.
"We just wrapped up the U.S. auto industry's best six months in
a decade, driven by strong demand for pickups and crossovers," said
Kurt McNeil, GM's U.S. vice president of Sales Operations. "People
feel good about their jobs and the direction the economy as a whole
is taking, so the second half of the year should be strong too, and
that's especially good news for Chevrolet and GMC, brands that have
very broad truck and crossover portfolios."
Industry sales continue to exceed expectations. GM estimates
that the seasonally adjusted annual selling rate (SAAR) for light
vehicles in June was 17.3 million units.
During the first half of 2015, GM gained retail market share in
both the crossover and truck segments, according to J.D. Power PIN
estimates. GM's crossover share is 12.6 percent, up 0.4 percentage
points compared to a year ago. GM's truck, van and SUV share is
38.9 percent, up 2.1 percentage points.
Most of the truck market share gain comes from the ongoing
success of the Chevrolet Silverado and GMC Sierra full-size
pickups, which were redesigned for the 2014 model year. Since
calendar year 2013, GM's retail share of the segment has grown 0.9
percentage points to 38 percent, according to PIN.
Market share and average transaction prices (ATPs) were
particularly strong in the second quarter of 2015. According to
PIN, GM's retail share in the segment was up 2.8 points year over
year to 40.2 percent. ATPs were up almost $1,000 per unit, and
incentives were flat.
June Sales Highlights vs. 2014 (except as noted)
Total Sales
Chevrolet
• Pickup deliveries were up 33 percent. The Silverado was up 18 percent.
• Colorado sales were 6,558 units, and it remains America's
fastest-selling pickup with a "days to turn" of 15 days. The truck
had its best June sales since 2007.
• The Trax, Chevrolet's newest crossover, had sales of 5,971
units for its best month since launch. It helped Chevrolet deliver
its best June crossover sales ever.
• The Spark, which was up 4 percent, had its best June ever.
GMC
• GMC pickup deliveries were up 37 percent, with the Sierra up
21 percent. Deliveries of the new Canyon totaled 2,532 units.
• The Acadia, GMC's flagship crossover, was up 17 percent.
Buick
• Encore deliveries were up 33 percent for the small crossover's
18th consecutive year-over-year sales increase.
Cadillac
• SRX deliveries were up 24 percent for its best June ever.
Fleet and Commercial
• Commercial deliveries were up 4 percent in June, with
full-size pickups up 18 percent. Through June, commercial
deliveries have grown year over year for 20 consecutive months and
they are up 20 percent calendar year to date.
• State and local government sales were up 6 percent in June,
with full-size pickup and Tahoe PPV deliveries more than doubling.
State and local government sales are up 19 percent calendar year to
date.
• Rental deliveries in June were down 45 percent, per plan.
Through the first six months of 2015, rental deliveries are down 7
percent, per plan. Total fleet deliveries are up calendar year to
date.
• GM plans to reduce year-over-year rental deliveries in the
second half of 2015 and in calendar year 2016.
Retail Sales
Chevrolet
• The Silverado was up 22 percent, surpassing the Ford F-Series.
• The Traverse crossover was up 3 percent, the Camaro was up 14
percent and the Spark was up 31 percent.
• Both the Malibu and Impala posted sales increases.
GMC
• GMC has grown its retail sales for 17 consecutive months.
• The Acadia was up 24 percent for its best June ever. Sierra was up 13 percent.
Buick
• Encore deliveries were up 22 percent.
Cadillac
• Cadillac was up 3 percent. The SRX was up 45 percent for its
best June retail sales ever. The ATS was up 6 percent and CTS sedan
sales were up 7 percent.
Average Transaction Prices (PIN)
• June ATPs were approximately $34,000, up $880 per unit year
over year. They are up more than $1,300 per unit calendar year to
date.
• Incentive spending as a percentage of ATP was 11.2 percent in
June, up 0.1 percentage points year over year. Industry average
spending was 9.9 percent of ATP.
• In the first half of 2015, incentive spending was 10.4 percent
of ATP, down 0.2 percentage points. Industry average spending was
10.1 percent, up 0.2 points.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce
vehicles in 30 countries, and the company has leadership positions
in the world's largest and fastest-growing automotive markets. GM,
its subsidiaries and joint venture entities sell vehicles under the
Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel,
Vauxhall and Wuling brands. More information on the company and its
subsidiaries, including OnStar, a global leader in vehicle safety,
security and information services, can be found at
http://www.gm.com
Forward-Looking Statements
In this press release and in related comments by our management,
our use of the words "expect," "plan," "anticipate," "possible,"
"potential," "target," "believe," "commit," "intend," "continue,"
"may," "would," "could," "should," "project," "projected,"
"positioned" or similar expressions is intended to identify
forward-looking statements that represent our current judgment
about possible future events. We believe these judgments are
reasonable, but these statements are not guarantees of any events
or financial results, and our actual results may differ materially
due to a variety of important factors. Among other items, such
factors might include: our ability to realize production
efficiencies and to achieve reductions in costs as a result of our
restructuring initiatives and labor modifications; our ability to
maintain quality control over our vehicles and avoid material
vehicle recalls; our ability to maintain adequate liquidity and
financing sources and an appropriate level of debt, including as
required to fund our planned significant investment in new
technology; the ability of our suppliers to timely deliver parts,
components and systems; our ability to realize successful vehicle
applications of new technology; and our ability to continue to
attract new customers, particularly for our new products. GM's most
recent annual report on Form 10-K and quarterly reports on Form
10-Q provides information about these and other factors, which we
may revise or supplement in future reports to the SEC.
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