BOULDER, Colo., June 30, 2015 /PRNewswire/ -- Celestial
Seasonings®, a brand of The
Hain Celestial Group, Inc. (NASDAQ: HAIN), proudly
announced that nine of its teas–including Sleepytime®
Herbal Tea, the all-time bestselling item in the Specialty Tea
category–have received Non-GMO Project Verification. This
announcement is the first step in an ongoing process through which
the brand intends to achieve Non-GMO Project Verification for all
of its bagged specialty teas.
Founded in Boulder, Colorado in
1969, Celestial Seasonings, Inc., was one of the pioneers of the
burgeoning natural foods movement and first popularized herbal teas
in North America. In recent years,
the brand and its parent company, Hain Celestial, have been vocal
supporters of "right to know on GMOs" initiatives around the
country, including California Proposition 37 and Colorado
Proposition 105. More recently, Hain Celestial's Founder and Chief
Executive Officer, Irwin D. Simon,
was among 125 business leaders as part of the Just Label It!
Campaign who implored the Obama Administration to direct the U.S.
Food and Drug Administration (FDA) to require food companies to
label products that contain genetically modified organisms
(commonly called GMOs).
"Celestial Seasonings helped start the movement towards
better-for-you products more than 40 years ago, and Non-GMO Project
Verification shows our continued commitment to our founding
principles," said Tom Arcuri, vice
president of sales and marketing at Celestial Seasonings. "While
we've previously avoided GMO ingredients in our teas, this
third-party verification provides the total transparency in
sourcing that today's educated consumers expect from the brands
they choose and trust."
The nine Celestial Seasonings teas that received Non-GMO Project
Verification in the initial round of approval are Sleepytime Herbal
Tea, Chamomile Herbal Tea, Peppermint Herbal Tea,
Roastaroma® Herbal Tea, Sleepytime Extra®
Herbal Supplement, Morning Thunder® Black Tea with Mate,
and three varieties from the brand's Organic Fair Trade Certified
Estate Teas line (currently available at Whole Foods Market). The
brand is continuing to enroll the remainder of its specialty tea
portfolio for verification in phases.
For more information about Celestial Seasonings and its
commitment to transparency in sourcing, please visit the Values
section of the brand's website.
Celestial Seasonings, Inc.
For more than 40 years,
Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial
Group, Inc., NASDAQ: HAIN) has created delicious specialty teas
that are good for you and good for the world. The brand currently
offers more than 70 unique varieties of herbal, green, black,
wellness, Rooibos and chai teas, as well as ready-to-drink
beverages like organic Kombucha and tea lattes. Each blend is
expertly crafted from the finest herbs, teas, spices and
botanicals, and is presented in packaging adorned with the
beautiful imagery and inspiring words that are part of the brand's
heritage. From calming and relaxing to refreshing and rejuvenating
to everyday wellness support, there's a Celestial
Seasonings® product for any mood, any moment, any time
of day. For more information, visit celestialseasonings.com or
facebook.com/CelestialSeasonings.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®,
Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Casbah®, Rudi's Organic Bakery®, Gluten Free
Café™, Hain Pure Foods®,
Spectrum®, Spectrum Essentials®, Walnut Acres
Organic®, Imagine®, Almond Dream®,
Rice Dream®, Soy Dream®, WestSoy®,
The Greek Gods®, BluePrint®,
FreeBird®, Plainville Farms®,
Empire®, Kosher Valley®, Yves Veggie
Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden
Soup Co.®, Johnson's Juice Co.®, Farmhouse
Fare®, Hartley's®, Sun-Pat®,
Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®,
Natumi®, GG UniqueFiber®, Tilda®,
JASON®, Avalon Organics®, Alba Botanica®, Live
Clean® and Queen
Helene®. Hain Celestial has been providing
A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com.
©2015 Celestial Seasonings, Inc. All rights
reserved.
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SOURCE The Hain Celestial Group, Inc.