SEATTLE, June 23, 2015 /PRNewswire/ -- Today, Zillow
Group, which houses a portfolio of the largest and most vibrant
rental, real estate and home-related brands on mobile and Web,
launched a new advertising program for multifamily partners on
Zillow® called Zillow Rent Connect: Boost.
Zillow Rent Connect: Boost offers the opportunity for property
managers to purchase prime advertising space above renters' search
results on Zillow. These ads are highly targeted to renters' search
areas and will show up only when they are searching the area in
which the properties are located, and drive traffic directly back
to the property's website.
There are three new advertising products available as part of
Zillow Rent Connect: Boost: special offer, which highlights a
specific unit or floorplan; a video ad, which is a 30-second,
professionally produced video of the property; and the traffic ad,
which is a static ad about the property.
"These new ads are a great way for our partners to surface
specific parts of their properties - like amenities or a great
unit - and drive traffic from Zillow directly back to their own
website, which is an industry first," said Greg Schwartz, Zillow Group chief revenue
officer. "The video ads are particularly engaging to renters. We've
taken what we've learned from producing these types of ads for real
estate agents and applied it to creating these highly effective
videos for our rental partners."
Zillow Rent Connect: Boost is available today on Zillow. For
more information on Zillow: Rent Connect Boost, please contact
multifamily@zillow.com.
(ZFIN)
About Zillow Group
Zillow Group (NASDAQ:Z) houses a portfolio of the largest real
estate and home-related brands on the Web and mobile. The company's
brands focus on all stages of the home lifecycle: renting, buying,
selling, financing and home improvement. Zillow Group is committed
to empowering consumers with unparalleled data, inspiration and
knowledge around homes, and connecting them with the right local
professionals to help. The Zillow Group portfolio of consumer
brands includes real estate and rental marketplaces Zillow®,
Trulia®, StreetEasy® and HotPads®. In addition, Zillow Group works
with tens of thousands of real estate agents, lenders and rental
professionals, helping them maximize business opportunities and
connect to millions of consumers. The company operates a number of
brands for real estate, rental and mortgage professionals,
including Postlets®, Mortech®, Diverse Solutions®, Market Leader®,
ActiveRain® and Retsly™. The company is headquartered
in Seattle.
Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, and
HotPads are registered trademarks of Zillow, Inc. Retsly is a
trademark of Zillow, Inc. Trulia is a registered trademark of
Trulia, Inc. Market Leader is a registered trademark of Market
Leader, Inc.
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visit:http://www.prnewswire.com/news-releases/zillow-group-launches-zillow-rent-connect-boost-new-program-brings-lift-to-multifamily-rental-listings-300103081.html
SOURCE Zillow Group