Leading Director of
Programmatic Marketing to Join
3Kronor-Stockholm
STOCKHOLM, SE -- June 12, 2015 -- InvestorsHub NewsWire --
United Communications Partners (OTC:UCPA)
Effective this week, Emma Gronlund, a top notch leader in
Programmatic Marketing, will be joining 3Kronor Stockholm, the
recent Award Winning Agency of the Year for 2015. Ms. Gronlund
brings to 3Kronor key business experience necessary for future
growth.
To get a better understanding of Ms.Gronlund's role at 3Kronor,
we asked Emma what goals she has for working at 3Kronor?
She responded by saying that: "Her first priority is to develop
Programmatic buying so that it becomes a more natural component of
total media buying strategies. Further, she envisions it making a
substantial difference in the creation of results for the
advertisers. How thats done, she says, is by really leveraging the
strengths that programmatic has over traditional media buying."
Emma then went on to elaborate on her thoughts about
programmatic buying.
"Programmatic has been a buzz word for a long time but it is
only in the beginning of its potential in Scandinavia. We will see
a huge growth in 2015 and 2016 as more and more inventory is
shifted towards programmatic. Strategies will need to be redefined
from the early stages of programmatic development in Scandinavia.
We will also see traditional media being part of automatic trading
and for these new areas strategies will need to be defined from
scratch."
When asked for a comment, CEO and Founding member of 3Kronor,
Niclas Froberg said, The embrace of programmatic ad-buying tools is
fueling a dramatic uptick in the share of digital ads sold through
programmatic platforms, particularly those focused on real-time
bidding or RTB. Having Emma on board will only strengthen our
current prominence in the digital marketing world.
About 3Kronor Stockholm, Sweden
3Kronor Stockholm is a part of United Communications Partners (UCP)
corporate umbrella and is a member of the Columbus Media
International Network. Founded in 2007, 3Kronor operates as a new
type of media agency. We build excellence in everything from
television and display to direct response and online media. Our
major clients make us experts in quality assurance. Our smaller
scale clients nourish our entrepreneurship. We care about our
relationships. We have won great prizes. Best Media Agency
2010, 2011, 2013 and 2015. 3Kronor combine knowledge of
technology with a flair for communication. We are focused on
results. We are curious and driven to seek out whats new and always
evaluate the best outcomes. We question conventional wisdom and
create success. In the end, we want to be your business
partner.
About United Communications Partners
United Communications Partners (UCP) is a leading Nordic Region
communications group listed on the OTC Markets under the symbol
UCPA.
We are comprised of award winning innovative full service media
agencies located in the Nordics. With the clients needs always top
of mind, UCPs mission is to grow our clients business
exponentially, utilizing cautious strategy, smart client
development and expert advice. The core of our expertise exists
within our pioneering performance based marketing, advanced digital
capabilities, prominent business expansion success and creative
deal structuring for our clients.
Press Contact:
Ken Rosenthal
United Communications Partners Inc.
291 Broadway, Suite 302
New York, NY 10007
ken.rosenthal@ucpworld.com