Viggle’s MYGUY Fantasy Basketball Game Offers Real-Time Engagement During 2015 NBA Playoffs
June 08 2015 - 8:00AM
Business Wire
MYGUY Is the Only Fantasy Game That Lets Users
Coach While They Watch
Viggle Inc. (Nasdaq:VGGL), a mobile and web-based entertainment
marketing platform for media companies, brands and consumers, is
giving users of the Viggle app an extra reason to cheer during the
2015 NBA Playoffs with its MYGUY Basketball fantasy game. MYGUY
Basketball lets users coach and play at the same time. Users
playing MYGUY make game-time decisions just as the coach does
courtside. If your first pick isn't performing or if a new hot hand
is on the court, change your pick on the fly and earn more Viggle
Points for a wide range of rewards.
Viggle users who played along with MYGUY Basketball earned more
than 23 million Viggle Points during Game 1 of the NBA Finals on
June 4, pitting the Cleveland Cavaliers versus the Golden State
Warriors. Last night, during Game 2, Viggle users earned 22 million
Viggle Points. Viggle users will also be able to play MYGUY
Basketball during Games 3 and 4 on June 9 and June 11, as well as
during additional games on June 14, June 16 and June 19 if the
series continues.
Kyle Brink, SVP Product Development at Viggle, said,
“Championship-level pro basketball is one of the fastest-moving,
most exciting events in sports. We designed MYGUY Basketball to let
Viggle users play right along with it. As the only fantasy
basketball game where you can earn real rewards and change your
players during the game, it brings that dynamic excitement right
into your hands. No matter which team wins on the court, Viggle
users who join in the game with MYGUY can be rewarded for their
quick thinking and shrewd choices with Viggle points that can be
redeemed for an impressive range of valuable items.”
Viggle users can earn up to +10,000 Viggle Points per game
during MYGUY Basketball. Each quarter of play is a bite-sized,
real-time fantasy game, where your score is based on how well your
chosen player performs in real time. At end of each quarter, you
receive the Viggle Points you earned based on your MYGUY score for
that quarter, and your MYGUY score and player selection resets for
the next quarter. You select a player at the start of every
quarter, and you must earn a MYGUY score of at least 50 to earn
Viggle Points for any given quarter. Users with MYGUY scores in a
quarter between 50-99 earn +500 Viggle Points; scores between
100-149 earn +1,000 Viggle Points; and scores 150+ earn +2,500
Viggle Points. Viggle users can redeem their Viggle Points for a
wide array of movies, music, TV shows, gift cards, audiobooks,
ebooks and more.
For more details on MYGUY Basketball and how to earn points
during a game, click here.
Forward-Looking Statements
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
About Viggle
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle Platform had an average monthly total reach of
25.7 million for the three months ended March 31, 2015, including
nearly 9.0 million Viggle registered users. Since its launch,
Viggle members have redeemed over $24 million in rewards for
watching their favorite TV programs and listening to music. Members
can use Viggle’s store, accessible through the Viggle app or on
Viggle.com, to redeem their Viggle Points for TV show, movie, and
music downloads. In addition, Viggle operates Wetpaint, which
offers entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
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version on businesswire.com: http://www.businesswire.com/news/home/20150608005712/en/
For Viggle:Investors:John C. Small,
646-738-3220CFOjohn@viggle.comorMedia Relations:Dian Griesel
InternationalLaura Radocaj, 212-825-3210lradocaj@dgicomm.com