Winning Ryder Cup Captain and Eight-Time
European Order Of Merit Winner Signs On As Brand Ambassador for
Skechers GO GOLF
Skechers Performance Division announced today that European golf
legend, Colin Montgomerie, joins Skechers Performance as brand
ambassador for the Skechers GO GOLF line.
This Smart News Release features multimedia.
View the full release here:
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Colin Montgomerie wearing Skechers GO
GOLF Pro (Photo: Scott Halleran/Getty Images)
The multi-year partnership will feature the two-time Senior
Major winner, winning Ryder Cup captain and eight-time European
Order of Merit winner, Montgomerie, in Skechers GO GOLF marketing
and advertising campaigns spanning print, digital, outdoor and
in-store mediums.
“We are extremely excited to announce the addition of Colin
Montgomerie to the Skechers Performance Division as we continue to
expand the Skechers GO GOLF platform,” said Pete Youell, Managing
Director, SKECHERS UK & IRELAND. “Partnering with Colin, a true
champion and golf legend, is in line with our growth strategy for
the Performance Division and he will play an integral role building
our brand awareness amongst the golf community here in the UK,
Ireland and across Europe.”
“I’m pleased to be joining Skechers GO GOLF at such an exciting
time for the company,” said Colin Montgomerie. “I was not surprised
when Skechers entered the golf market as they are known for making
comfortable, top quality shoes. I spend a lot of time on my feet,
both when I’m playing and when I’m practising, so shoes really
matter to me and Skechers GO GOLF products really make a difference
to my game.”
“Colin brings a great deal of knowledge to our product
development process,” added Rick Higgins, SVP,
Merchandising/Marketing, Skechers Performance Division. “We’re
pleased to partner with him on our Skechers GO GOLF line and
Colin’s insight will be valuable as we continue growing our golf
business globally.”
This announcement marks the fifth elite, high-profile
professional athlete to join the Skechers Performance Division.
Montgomerie will be joining the likes of PGA Tour Champion Matt
Kuchar, LPGA Pro Belén Mozo, champion marathoner and Olympic
medalist, Meb Keflezighi and elite distance runner, Kara
Goucher.
Driven by messaging that builds on the success of the
award-winning Skechers GOrun and GOwalk platforms, Skechers GO GOLF
marketing initiatives will continue to emphasize a grassroots
strategy with event sponsorships, product demonstrations and
tradeshows to target the professional and recreational golf
community.
Skechers Performance Division is known for developing products
that combine high performance technology and innovation with
unparalleled comfort, and Skechers GO GOLF follows suit, bringing
advanced footwear to the fairway that is built for functionality
and comfort, on and off the green.
The success and expansion of the Skechers Performance Division
comes at a time when SKECHERS USA, Inc. ranks as the second largest
sports footwear brand in the U.S. (according to NPD Group), hitting
historical revenues in the first quarter of 2015. SKECHERS USA,
Inc. was also recently named “Vendor of the Year” by SGI Weekly
Intelligence and “Company of the Year” by Footwear Plus.
Skechers GO GOLF shoes are available for men and women at
SKECHERS retail stores, select retailers including golf pro shops,
and online. Learn more at www.skechersgogolf.com and follow us on
Facebook (facebook.com/SkechersPerfomanceUK), Twitter
(twitter.com/SKXPerformance) and Instagram
(instagram.com/skechersperformance).
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States and over 120 countries and
territories worldwide via department and specialty stores, more
than 1,050 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and
12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and
throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion plans for the Company’s European
Distribution Center. Forward-looking statements can be identified
by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s quarterly report on Form
10-Q for the three months ended March 31, 2015. The risks included
here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and the companies cannot predict all such risk factors, nor
can the companies assess the impact of all such risk factors on
their respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20150602005293/en/
Skechers Performance Contact:Jolene Abbott, 310-318-3100
x4839jolenea@skechers.comorjMedia Contact:Roger Wolfe, +44 (0) 1252
413 750roger.wolfe@yumax.co.uk
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