22nd Century Launches Powerful Consumer Marketing Initiative
May 26 2015 - 12:18PM
Business Wire
“Brand Ambassador Program” is a Direct
Investment in RED SUN Smokers
22nd Century Group, Inc. (NYSE MKT: XXII), a leader in tobacco
harm reduction technology, announced today it is launching a
consumer marketing initiative in June to introduce the Company’s
RED SUN super-premium cigarettes to tens of thousands of legal age
smokers in select markets across the United States. Employing a
nation-wide team of energetic, specially-trained RED SUN Brand
Ambassadors, the Company will convey to consumers the fiercely
independent, unapologetic attitude central to the RED SUN
experience.
The Company’s Brand Ambassadors will offer special in-store gift
certificates to smokers of Marlboro®, Camel® and Natural American
Spirit® to afford them the opportunity to try RED SUN’s
extraordinary bold taste. RED SUN Brand Ambassadors will work
closely with owners and managers of independent smoke shops and
tobacconists to tell the RED SUN story and to bring this authentic,
full-bodied cigarette directly to smokers.
“We have learned that once a smoker is introduced to RED SUN –
once he or she understands the brand and has had an opportunity to
experience RED SUN’s robust flavor – more often than not, the
smoker becomes a loyal customer… and a valuable advocate of our
novel brand,” explained Henry Sicignano III, President and Chief
Executive Officer at 22nd Century. “By investing directly in RED
SUN smokers, 22nd Century is building a solid foundation of
knowledgeable consumer ambassadors for our one-of-a-kind
super-premium brand.”
22nd Century has invited dozens of retail smoke shops and
tobacconists in the key metropolitan areas of Los Angeles, San
Francisco, Denver, Portland, Seattle, and Nashville to be the first
to experience exciting all-day RED SUN promotional events.
Concentrating the RED SUN Brand Ambassador program in these and
other strategically significant regions will provide the Company
with important sales of RED SUN cigarettes in opinion-leading
markets. The initial boost of the Brand Ambassador Program is
expected to produce ratable near-term sales, while also
accelerating organic growth beyond this summer’s campaign.
Through the RED SUN Brand Ambassador Program, the RED SUN Trade
Partners Program, and other ongoing marketing efforts, 22nd Century
intends to build a loyal, growing base of RED SUN smokers. By
employing organic marketing efforts and information-based consumer
advertising, the Company will increase awareness of both RED SUN
and of 22nd Century Group more broadly. In all these endeavors, the
Company will showcase (i) 22nd Century’s super-premium products and
specialized manufacturing capacity, (ii) the Company’s
industry-leading intellectual property which gives 22nd Century a
virtual monopoly on the genes in the tobacco plant responsible for
nicotine production, and (iii) 22nd Century’s very important
mission of reducing the harm caused by smoking – worldwide.
About 22nd Century Group, Inc.
22nd Century Group is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants through genetic engineering and plant
breeding. The Company’s mission is to reduce the harm caused by
smoking. 22nd Century owns or exclusively controls 128 issued
patents and 52 pending patent applications in 96 countries. The
Company’s strong IP position led to a licensing agreement with
British American Tobacco (“BAT”), the world’s second largest
tobacco company. Visit www.xxiicentury.com for more
information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
year ended December 31, 2014, filed on February 6, 2015, including
the section entitled “Risk Factors,” and our other reports filed
with the U.S. Securities and Exchange Commission which attempt to
advise interested parties of the risks and factors that may affect
our business, financial condition, results of operation and cash
flows. If one or more of these risks or uncertainties materialize,
or if the underlying assumptions prove incorrect, our actual
results may vary materially from those expected or projected.
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version on businesswire.com: http://www.businesswire.com/news/home/20150526005947/en/
Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
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