Major TV and Digital Media Campaign Driving Demand for Spiral’s
Unique Bluetooth-Enabled Toys
LOS ANGELES, CA -- May 26, 2015 -- InvestorsHub NewsWire
-- Spiral Toys (OTCQB: STOY), a leading provider of
mobile-connected wireless entertainment products, has received
another 500,000 unit purchase order for CloudPets™, the company’s flagship line of
Bluetooth-enabled, interactive plush toys.
CloudPets deploy Spiral’s proprietary Bluetooth Smart
Communications Module that wirelessly connects its internal voice
box to any popular mobile device, allowing parents, grandparents or
friends to deliver in their own voice a “message you can hug” from
anywhere in the world. Then with just a squeeze, the child can
instantly reply.
The purchase order represents the second 500,000-unit order
placed by CloudPets’ primary global distributor who services major
retailers. The distributor has reported strong demand and outlook
since placing an initial 500,000-unit order at the end of
April.
“This phenomenal demand for CloudPets validates our concept of
connected toys and demonstrates the huge potential of our
technology platform,” said Mark Meyers, CEO of Spiral Toys. “In
fact, with orders now exceeding 1 million units, we’ve surpassed
our initial benchmarks for this phase of the product roll out.”
Consumers have been ordering CloudPets online at www.mycloudpets.com and by phone in response to a
multi-million dollar television and digital advertising campaign
launched in April. The launch follows a trial program last year
where all 2,000 allocated units sold out immediately after the
first CloudPet TV ad debuted. CloudPets
currently sells online for $39.99, plus shipping and handling.
The new media campaign calls for more than 3,800 CloudPets
commercials to air on the nation’s most popular children’s
networks, including Nickelodeon, The Cartoon Network, ABC Family
and Disney XD. Reaching an audience of millions, the television
commercials support the ongoing direct response campaign as well as
the planned roll out to major retail stores this summer aimed at
stocking the shelves with CloudPets for the holiday season.
CloudPets is the first product that incorporates Spiral’s
mobile-connected entertainment platform that connects physical
items to mobile devices through wireless and mobile technology,
thereby creating an entirely new interactive user experience for
both kids and adults.
The platform is powered by mobile applications available for
free download on Apple’s App Store and on
Google Play, with the apps
providing dynamic interaction and the potential for content and
feature monetization through in-app purchases.
“To be sure, Spiral is about much more than fun, lovable plush
toys, and even more than the amazing mobile apps that connect
them,” added Meyer. “Spiral is actually a new genre of multimedia
platforms that represents the ultimate in converged communications
and interactivity. Our focus is less on purveying toys, but more on
developing and delivering the proprietary technology that powers
such connected products. Our goal is to become the leading ‘Intel
Inside’ for all kinds of entertainment products, manufactured by us
or others, with CloudPets representing just the beginning.”
About Spiral Toys
Founded by a former senior executive of Disney and Sony, Spiral
Toys (OTCQB:STOY) is a California-based company focused on
developing and marketing products and mobile applications in the
mobile-connected space. Spiral’s mobile-connected entertainment
platform connects physical items to today’s top mobile devices
through wireless technologies, creating a new kind of interactive
user experience.
Spiral sells its products worldwide, and is developing
additional applications based on its platform technology for
several different verticals within the entertainment industry.
Spiral collects revenue on both the physical purchase of goods and
the sale of digital content through Apple’s App Store and the
Google Marketplace. The company also acts as co-developer with
major entertainment studios. For more information, visit www.spiraltoys.com.
Forward-Looking Statements
This news release contains forward-looking statements within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995 and Canadian securities laws, including statements relating to
expectations for the performance of Spiral Toys. The terms
“expects”, “would”, “will”, “believes”, and similar terms are
intended to identify these forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by Spiral Toys in light of its experience and its perception
of current conditions and expected future developments, as well as
other factors that Spiral Toys believes are appropriate in the
circumstances. Many factors could cause Spiral Toys’ actual
results, performance or achievements to differ materially from
those expressed or implied by the forward-looking statements. These
risk factors and others relating to Spiral Toys that may cause
actual results to differ are set forth in Spiral Toys’ periodic
filings with the U.S. Securities and Exchange Commission (copies of
which filings may be obtained at www.sec.gov). These factors should
be considered carefully, and readers should not place undue
reliance on Spiral Toys’ forward-looking statements. Spiral Toys
has no intention and undertakes no obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
Company Contact:
Mark Meyers, CEO
Spiral Toys
Tel (844) 681-7627
investor@spiraltoys.com
Media Relations:
Nicole Gornall Rohrer
Echo Factory
Tel (626) 993-3770
nicole@echo-factory.com
Investor Relations:
Michael Koehler
Liolios Group, Inc.
Tel (949) 574-3860
STOY@liolios.com
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