Monthly Shareholder’s Newsletter Issue 16: May
2015
STOCKHOLM, SE -- May 26, 2015 -- InvestorsHub NewsWire -- OTC:UCPA
“We welcome our shareholders from around the world to the May
2015 issue of the UCP Newsletter. In it you will find the
information you need as reported by the management of the various
companies that fall under our holding company umbrella.
The fruits of hard work (i.e., new clients and top awards) have
come to fruition over the past few weeks from our stable of
companies. We thank you, our shareholders, for your solid patient
support and persistent desire to always be number one, in all
areas. Our board is here for you and are listening to your
voices”.
………Ken
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3Kronor Stockholm
Mia Forsgren, CEO from the Stockholm office reports in amazing
news. As we all know, 3Kronor Communications was named Agency of
the Year. This win bodes well for gaining the attention of
prospective new clients and should ultimately have a positive
effect on the company’s overall bottom line. Here’s how we
reported it to the media:
http://finance.yahoo.com/news/3kronor-communications-named-best-media-150900885.html
In other news, Mia reports that, “What we see is that the
digital revolution is here to stay. This means that our clients can
now avail themselves to more digital communication tools in
marketing which is very uplifting for us yet can also be
challenging. But, this is our motivator.
The digital business is divided into different capacities where
you must have a recognized digital footprint in every area (since
it is all connected). Whether media is owned, earned, searched for,
programmatically bought or social media managed, 3Kronor
steadfastly continues to evolve and expand its’ footprint as an
industry leader in innovative digital communications. And the
results of our work has garnered us the interest of not only our
industry colleagues but potential clients seeking the best work in
the business.”
As we look to the months ahead, the biggest team of employees
will be in the digital traffic department. We are in the process of
hiring more and more. We have also replaced our Head of
Programmatic with yet another star – she has both TV and analysis
background and has been working within programmatic the last couple
of years. Her name is Emma and she will start at 3Kronor just
before summer.
Also of note, the former TV-planning and specialist team is now
called AVOD. They will be handling all videos in every
platform from traditional TV to digital platforms. Again, it is
proof of the digital transformation in action.
On the client side, new clients include:
Aftonbladet – the biggest daily in Sweden:
strategic work and packaging.
Cellbes – quality online fashion: production with
TV commercial and TV buying in Norway and Sweden
Great Place To Work – for over 25 years, they
have studied and identified great workplaces around the world:
branding platform and SEO and SEM.
Stockholm Lighting –developer of new lighting
solutions: digital strategy and social media.
SAS – the largest airline in Scandinavian:
starting a new project within Programmatic
In even more exciting news, 3Kronor recently won two top
clients, Lensway and Clas Ohlson:
Lensway – leading global optical retailer,
chose 3Kronor Communications as its new media agency. The
assignment involves a number of countries and markets.
As reported via our press release: http://www.marketwatch.com/story/media-agency-3kronor-wins-another-top-client-2015-05-18
Clas Ohlson – a Swedish Hardware Store and mail
order company chose 3Kronor to work on a range of media
campaigns.
As reported via our press release: http://finance.yahoo.com/news/communications-agency-3kronor-wins-major-203400785.html
In the coming weeks, we are considering projects and products
which we might license or invest in. This includes innovative tools
to be able to measure everything in real time.
Which brings us to Google. This year, we have
been invited yet again to an executive management tour and meeting
by Google in San Francisco. We are the only media/communications
agency from Sweden to be invited. The meetings will be held June
8-11, which consists of inspirational talks, hands-on learning, and
a chance to hear more about Google’s latest developer products.
Finally, please take note of 3Kronor’s new and refreshed logo
which now includes the “We Create Sustainable Success” tagline and
our updated website that reflects the ever evolving world of
communications that we work in.
http://www.3kronor.com/
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3Kronor Copenhagen
In our Denmark office, we have commenced a strategic alliance
with a digital agency called Snow. They are very strong within all
areas of digital marketing and work out of a similar business model
as ourselves (result based marketing). This relationship will
strengthen our position in the marketplace and widen our product
offering for both our existing and new clients. Therefore, Snow
will do our digital buying and be considered as our digital
department.
http://www.snowagency.dk
_____________________________________________________________________________________________________ HowCom/HowCom
Evolution - Sweden
We are increasing our efforts to find the best digital
individuals in the Swedish Market. During the coming months we will
be able to release news about at least two new hires.
As to new clients, we have been invited to two interesting
pitches in May, more info will follow next month. We have also
decided to terminate our cooperation with Oxfam.
Spring 2015 has been good to us as HowCom won the IAB
SWEDEN MIXX AWARDS 2015 for the: “Best Digital Campaign –
Branding”.
The jury's citation read as follows:
"The winner in the category Mixx
Awards Best Campaign Branding has both
expert creativity and sublime efficiency considering their
given topic (text and drive: dangerous automobile behavior). But,
with humor, HowCom made it interesting with a new concept
that exemplifies clear proof of company success and digital
prowess. With multi-channel
strategy in digital channels
and with extreme outcome, the campaign
has paradoxically succeeded in precisely the
channels it turns against, but only in the
given situation, ”Sluta Rattsurfa”! (Stop texting on your
mobile while driving)"
Additionally, HowCom placed third in the Swedish Agency of the
Year Stockholm Media Week awards for 2015, bested by fellow UCP
Company 3Kronor Communications.
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Native Clicks – Spain
Native Clicks continues working with existing clients and so far
there have been no losses and no news to report.
_____________________________________________________________________________________________________
In Sight - Norway
In Sight continues working with top clients and so far there
have been no losses or news to report.
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About United Communications Partners
United Communications Partners (UCP) is a leading Nordic Region
communication’s group listed on the OTC Markets under the symbol
UCPA.
We are comprised of award winning innovative full service media
agencies located in the Nordics. With the client’s needs always top
of mind, UCP’s mission is to grow our client’s business
exponentially, utilizing cautious strategy, smart client
development and expert advice. The core of our expertise exists
within our pioneering performance based marketing, advanced digital
capabilities, prominent business expansion success and creative
deal structuring for our clients.
For more information please visit our website: www.ucpworld.com or find us on the OTC Market Wire
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NICLAS FRÖBERG CARL
JOHAN GRANDINSON LARS BLOMBERG
ANNA-KARIN DARLIN KENNETH
S. ROSENTHAL
Questions/Comments:
United Communications Partners
291 Broadway, Suite 302
New York, NY 10007
email: ken.rosenthal@ucpworld.com