22nd Century Group Signs Contract with Rich & Rhine
May 21 2015 - 12:46PM
Business Wire
More Than 200 New Retail Accounts to Stock
RED SUN Premium Cigarettes
22nd Century Group, Inc. (NYSE MKT:XXII), a leader in tobacco
harm reduction, announced today that Rich & Rhine Inc., an
important tobacco products distributor based in Portland, Oregon,
has agreed to stock and promote RED SUN cigarettes. Starting June
1, 2015, Rich & Rhine will effectively double RED SUN’s retail
base by placing RED SUN in more than 200 of its top
independently-owned retail accounts.
“Rich & Rhine is a great company with top notch sales
representatives. During my tenure at Santa Fe Natural, I witnessed,
first hand, the tremendous success of Rich & Rhine in growing
super-premium cigarette sales in the northwest part of the United
States,” explained Henry Sicignano III, President and Chief
Executive Officer of 22nd Century Group. “We are very pleased to
count Rich & Rhine as a RED SUN customer and strategic
partner.”
To maximize the impact of the RED SUN roll-out across Portland
and Seattle, Rich & Rhine is targeting retail stores that enjoy
the highest percentage of premium cigarette sales – a customer base
that closely matches the RED SUN target market.
“Rich & Rhine has a great deal of experience with premium,
all-natural cigarettes like the American Spirit brand,” said Ron
Squires, Sales Manager for Rich & Rhine Distributors. “RED SUN
is a rich, flavorful cigarette. Not unlike the early days of
American Spirit, RED SUN looks to have tremendous appeal with
progressive Portland and Seattle smokers. We are very excited to
partner with 22nd Century to bring such a novel product to our
independent-minded customer base.”
About 22nd Century Group, Inc.
22nd Century Group is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants through genetic engineering and plant
breeding. The Company’s mission is to reduce the harm caused by
smoking. 22nd Century owns or exclusively controls 128 issued
patents and 52 pending patent applications in 96 countries. The
Company’s strong IP position led to a licensing agreement with
British American Tobacco (“BAT”), the world’s second largest
tobacco company. Visit www.xxiicentury.com for more
information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
year ended December 31, 2014, filed on February 6, 2015, including
the section entitled “Risk Factors,” and our other reports filed
with the U.S. Securities and Exchange Commission which attempt to
advise interested parties of the risks and factors that may affect
our business, financial condition, results of operation and cash
flows. If one or more of these risks or uncertainties materialize,
or if the underlying assumptions prove incorrect, our actual
results may vary materially from those expected or projected.
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version on businesswire.com: http://www.businesswire.com/news/home/20150521006144/en/
Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
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