- Ford Warriors in Pink® introduces The
Good Day Project and issues strong call to action to help bring
more good days to those living with breast cancer
- Ford partners with Meal Train and Lyft
to provide an easy way to offer support – scheduling meal
deliveries, childcare, rides to treatment facilities and more to
breast cancer patients across the country
- Now 21 years strong, Ford Warriors in
Pink continues to help in the fight against breast cancer, so far
dedicating more than $128 million to the cause
Ford Motor Company, through its Warriors in Pink® campaign,
today launches The Good Day Project – a powerful call to action to
bring more good days to those living with breast cancer.
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As part of The Good Day Project, Ford
Warriors in Pink will work with Lyft to offer rides to and from
appointments for patients undergoing treatment. The ride-sharing
service will be made available starting in June, and will roll out
across 17 cities through select treatment centers. (Photo: Business
Wire)
For more than two decades, Ford Warriors in Pink has been
committed to the fight and continues to inspire women to be
proactive about their breast health. The Good Day Project takes the
program a step further – encouraging people to step up and help
those who are battling the disease.
“Most breast cancer patients characterize their days by ‘good
days’ and ‘bad days,’” said Tracy Magee, Ford Warriors in Pink
brand manager. “While many people want to help, most are unsure of
the best way to show their support. We want to change this.
“Warriors in Pink is about driving awareness, and about
motivating people to help in the battle against breast cancer,”
added Magee. “With The Good Day Project, we hope to empower people
to take real action and help provide more good days to those living
with the disease.”
At the heart of the project are partnerships with Meal Train and
Lyft to provide support services and resources that benefit those
dealing with breast cancer and help make their day-to-day life
easier.
The nationwide partnership with Meal Train – an online platform
for organizing family and friends to bring meals to loved ones
fighting breast cancer – allows users to gain free access to the
premium service Meal Train Plus. The service not only helps
organize meal deliveries, but other household needs such as errand
services and childcare.
“We are thrilled to be joining forces with Ford Warriors in Pink
to simplify the giving process,” said Michael Laramee, cofounder,
Meal Train. “Our goal is to give users practical solutions that
help provide the services they need on the days that are most
helpful. Through this partnership, we hope to inspire more people
to join the fight and grant small acts of kindness that lessen the
burden for those living with the disease.”
Alongside the support services made available through Meal
Train, Warriors in Pink will work with
Lyft to offer rides to and from appointments for
select patients undergoing treatment. The ride-sharing service will
be made available starting in June, and will
roll out across 17 cities through select
treatment centers.
“Reliable transportation to and from treatment is a common
challenge for patients,” said Kira Wampler, chief marketing
officer, Lyft. “We are honored to be partnering with Ford
Warriors in Pink to bring a dependable option to the many women
seeking treatment this year.
“Together with Ford and Meal Train,
we’ll help bring awareness to the small things
people can do to support women fighting this disease,” added
Wampler. “In the coming days, we’ll share details on how to
donate a free Lyft ride to a patient in need – simply by
showing your support.”
In addition to the partnerships with Meal Train and Lyft, Ford
Warriors in Pink has created new ideas, tips and tools as part of
The Good Day Project to help people carry out simple acts that
bring about more good days.
Additional details and resources can be found at
www.fordcares.com. These include:
- A free postcard mailing service
launching in June; visitors can customize a message that Warriors
in Pink will send to their loved ones
- A list of books of encouragement
selected by those who have had experience with breast cancer
- Spotify playlist with songs of
encouragement and empowerment
- Advice from Warriors in Pink Models of
Courage members on how to get through the hard days of treatment,
along with inspiring ways to celebrate the good days
- Health and financial information from
the four charity partners of Ford Warriors in Pink – The Pink Fund,
Susan G. Komen, Dr. Susan Love Research Foundation and Young
Survival Coalition
- An opportunity to win various “good
day” experiences – from flowers to relaxing spa treatments and even
a grand prize of an all-new Ford Mustang
Supporting The Good Day Project is singer and songwriter Andy
Grammer, whose mother died from breast cancer six years ago.
Grammer recently joined Warriors in Pink in a visit to The Margie
Petersen Breast Center in Los Angeles, surprising more than 50
cancer patients with a touching performance.
“We learned of my mother’s breast cancer very late, and because
of that I feel it’s important to be a part of the awareness
movement,” said Grammer. “I want people to know that it does not
have to be all bad. You are reminded that it only takes a moment to
show someone how much you love them, and these small moments can
help influence their outlook.”
For more than 20 years, Ford Motor Company has worked to advance
the conversation around breast cancer – inspiring the next
generation of warriors in the fight, while continuing to fuel the
spirit of those living with the disease. To date, Ford has
contributed more than $128 million to the cause.
Models of Courage warriors spread good days
Ford also continues its commitment to the Models of Courage
program, working with 20 real-life warriors – women and men who
have coped with breast cancer in inspiring ways – to help spread
the word that good days matter in a loved one’s fight against the
disease.
The Models of Courage will share their stories throughout the
year at national and community events, as well as in Warriors in
Pink communications – instilling hope and helping others face their
battles. People are encouraged to join the conversation and share
personal stories and insights on social media using the hashtag
#MoreGoodDays.
Wear the warrior spirit
This month, Ford is introducing the 2015 Warriors in Pink
collection of apparel and accessories. The collection will feature
new items – a cardigan, a classic men’s long-sleeve tee, socks and
a yoga headband, along with best-selling favorites such as the
annual women’s scarf, warrior T-shirt and tote bag.
The Warriors in Pink collection provides an opportunity to raise
funds for breast cancer research and aid in developing resources
that are vital to providing more good days to those dealing with
breast cancer. One hundred percent of the net proceeds from warrior
wear and gear sales benefit The Pink Fund, Susan G. Komen, Dr.
Susan Love Research Foundation and Young Survival Coalition.
For more on Ford Warriors in Pink and to view the full 2015
accessories and apparel collection, please visit
www.fordcares.com.
About Meal Train LLC
Meal Train LLC is a Burlington, Vermont based company
specializing in the development of online community service
solutions to strengthen friendships and communities. So far,
mealtrain.com has helped more than 300,000 families receive over
3,000,000 meals. In fact, more than 4,000 families receive a meal
each night because of mealtrain.com. For more information about
Meal Train’s services, visit http://www.mealtrain.com/.
About Lyft
Lyft is a welcoming, affordable ride within minutes. Simply
request and go. Lyft launched in San Francisco in June 2012 and is
now in more than 65 cities across the country. Beyond providing
communities with safe, reliable rides, we want Lyft to be a force
for good. Inspired by the countless Lyft drivers who’ve taken
initiative to give back to their own communities, we work with
nonprofits and our driver community to create positive social
impact, one ride at a time.
Ford Warriors in Pink®
Ford’s commitment in the fight against breast cancer runs well
beyond raising funds. The company is dedicated to making a
difference 365 days a year by encouraging women to become informed
and visit their doctors, educating them about how early detection
saves lives. To date, Ford has dedicated more than $128 million to
the cause. The entire 2015 Ford Warriors in Pink collection is
available at www.fordcares.com. A full 100 percent of net proceeds
from sales go to support organizations fighting breast cancer
including The Pink Fund, Susan G. Komen, Dr. Susan Love Research
Foundation and Young Survival Coalition.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across
six continents. With about 194,000 employees and 66 plants
worldwide, the company’s automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products worldwide, please visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150519005631/en/
Ford Motor CompanyAnika
Salceda-Wycoco313.845.0627asalceda@ford.comorOgilvy Public
RelationsJessica Hanson
Cohen202.729.4126jessica.cohen@ogilvy.com
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