BEIJING, May 15, 2015 /PRNewswire/ -- Youku Tudou and
Star Game, a leading game media and
marketing company, co-founded the Star Video Alliance to create a
new premium standard for gaming video content in China. Using Youku Tudou's position as
China's #1 online video platform,
the Star Video Alliance will bring together leading gaming media to
build a comprehensive vertically integrated gaming video
ecosystem.
This alliance marks a milestone as an industry first dedicated
gaming video ecosystem. This wide-ranging gaming video and media
platform will use Youku Tudou's multi-screen distribution and big
data to empower game producers, content creators and users to
accelerate the growth of the gaming video ecosystem on Youku
Tudou.
With the founding of the Cloud Entertainment business unit in
December 2014, Youku Tudou has
maximized the impact of gaming video content across its platform.
Currently, six of the top ten U/PGC channels are dedicated to
gaming videos averaging daily video views of 50 million amid over
2,000 active U/PGC gaming video channels on Youku Tudou.
Leo Yao, President, Cloud
Entertainment of Youku Tudou says, "Youku Tudou is committed to
building a multi-screen media and entertainment ecosystem. Now, by
founding the Star Video Alliance backed by strong partners, we
continue to expand our ecosystem by building a complete platform
that brings together the entire gaming video community on Youku
Tudou."
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
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SOURCE Youku Tudou Inc.