SKECHERS Named a Best Perceived Brand by Mothers in YouGov BrandIndex
May 12 2015 - 5:17PM
Business Wire
SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company
has been named a top ten best perceived brand by mothers according
to the consumer perception firm YouGov BrandIndex.*
In a poll conducted over the past three months, YouGov surveyed
20,000 mothers with children under 18-years-old. Brands were ranked
using an index score which measures brand health by averaging
sub-scores on quality, satisfaction, impression, value, reputation
and willingness to recommend. SKECHERS secured the number eight
position on the list and is the only footwear brand included in the
top ten index scores for 2015.
Top Index Scores: Women, Children under
18
Rank
Brand Name
Score
1
Band-Aid
58.8
2
Amazon.com
58.4
3
Johnson & Johnson
52.4
4
M&M's
52.1
5
Clorox
52.0
6
Dawn
49.7
7
Cheerios
49.4
8
Skechers
48.1
9
Black & Decker
47.9
10
Samsung
47.7
In addition, SKECHERS also had the second largest brand
perception gain with mothers during the past year.
“At SKECHERS, we strive to create an innovative and diverse
product line that appeals to a wide consumer audience—from moms to
teens, and from working professionals to toddlers. Knowing that
mothers appreciate the quality and value of SKECHERS footwear is a
great testament to the Company’s accomplishments this past year,”
said SKECHERS president Michael Greenberg. “SKECHERS achieved
record-breaking success in 2014 with annual sales of over $2.4
billion and followed it up with our highest quarterly revenues of
$768 million in the first quarter. This growth is due to a product
line rich with comfortable, on-trend footwear that consumers love.
The buying power of moms is indisputable, and we’re excited to
continue this trajectory with many new SKECHERS product
developments in the pipeline.”
YouGov BrandIndex (www.brandindex.com) is the only daily
consumer perception research service of brands, taking more than
4,000 interviews every day from a representative U.S. population
sample, and more than 1.5 million interviews per year. Respondents
are drawn from an online panel of more than 2 million U.S. adults
aged 18+.
SKECHERS offers two distinct footwear categories: a lifestyle
division which includes comfort-focused, trend-right product for
men, women and kids, and the Skechers Performance Division which
offers Skechers GOrun and Skechers GOwalk footwear.
*YouGov BrandIndex, May 6, 2015
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 120 countries and territories worldwide via department and
specialty stores, more than 1,050 SKECHERS retail stores, and the
Company’s e-commerce website. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia, and 12 wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan and throughout Europe. For more information,
please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion plans for the Company’s European
Distribution Center. Forward-looking statements can be identified
by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s quarterly report on Form
10-Q for the three months ended March 31, 2015. The risks included
here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and the companies cannot predict all such risk factors, nor
can the companies assess the impact of all such risk factors on
their respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
SKECHERS USA, Inc.Jennifer Clay310-937-1326
Skechers USA (NYSE:SKX)
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