CANTON, Mass., May 4, 2015 /PRNewswire/ -- Baskin-Robbins,
the world's largest chain of ice cream specialty shops, is scooping
up something extra special this May to celebrate mom with the
return of its popular May Flavor of the Month, Mom's Makin'
Cookies™, and fanciful frozen treats that can be enjoyed
by the whole family. Inspired by mom's secret recipe, Mom's Makin'
Cookies features to brown sugar-flavored ice cream filled with
chocolate chip cookie pieces, chocolate flavored chips and a
delicious cookie dough batter-flavored ribbon. This frozen spin on
the classic homemade treat can be enjoyed in a cup, cone, milkshake
or as a sundae at participating Baskin-Robbins shops
nationwide.
Baskin-Robbins is also offering two delicious and elegant ice
cream cakes to celebrate mom on Mother's
Day. These cakes can be customized to feature mom's favorite
ice cream and cake flavor combination.
- Pink Rosette Cake:
Customize this trendy ice cream cake featuring rosettes with Mom's
favorite colors and flavor, and write a special message on the
white dipping chocolate plaque.
- New Teal Rosette Cake: This cake is blossoming in
sweetness with beautiful rows of rosettes piped perfectly for mom.
"We know our guests love to show their moms how much they're
appreciated on Mother's Day, which is
why we're excited to bring back our popular Mom's Makin' Cookies
ice cream flavor and offer eye-catching ice cream cakes that can be
customized to celebrate mom in a fun and delicious way," said
Jeff Miller, Executive Chef and Vice
President of Product Innovation at Dunkin' Brands. "We're also
introducing guests to our Greek Sunset Greek Frozen Yogurt, which
is a new better-for-you option available as we head into the summer
season."
Baskin-Robbins' new Greek Sunset Greek Frozen Yogurt
features peach and mango-flavored Greek frozen yogurt swirled
together with an orange ribbon. The flavor can also be enjoyed as a
smoothie all month long at participating Baskin-Robbins locations
nationwide.
Guests can order and customize Baskin-Robbins' Rosette Cake and new Teal Rosette Cake either
in-store or through the brand's online cake ordering site
(www.baskinrobbins.com/onlineordering). Baskin-Robbins is also
celebrating the start of graduation season with its Cap &
Diploma Cake, which can be ordered in-store or online.
Finally, Baskin-Robbins is excited to continue its "Celebrate
31" promotion this month to celebrate the brand's 70th
birthday. On Sunday, May
31st at participating Baskin-Robbins locations
nationwide, guests can enjoy 31% off of any Baskin-Robbins Ice
Cream Sundae.* Guests can choose from Baskin-Robbins' full range of
ice cream sundaes, including Classic Two-Scoop Sundaes, Brownie
Sundaes, Banana Royale Sundaes, Classic Banana Splits and Layered
Sundaes.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31).
* Offer valid on May
31st. Participation may vary. Cannot be combined
with other offers.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 36th annual Franchise
500(r) ranking in 2014, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,500 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,200
ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins