DALY CITY, Calif., April 24, 2015 /PRNewswire/ -- A shopping
experience focused on the customer's mobile lifestyle is now a
reality in Daly City with the
opening of AT&T's new Store of the Future at 305 Gellert Blvd.
The innovative retail design reflects the way mobile technology is
changing our lives, and encourages personalized engagement between
customers, employees and technology.
The Daly City location is one
of only a dozen AT&T concept stores in California, and customers will be among the
first to experience this new "Store of the Future." It's also the
latest example of investments AT&T has already made in the
peninsula. Throughout California,
AT&T has invested $7.4 billion in
its wireless and landline networks.
"Daly City is a great place to
do business," said Assemblymember Phil
Ting. "By creating jobs and bringing convenient access
to modern technology, this store is an investment in a better
future. We need businesses to be invested in our community,
and I am so touched by the financial support for the Pilipino
Bayanihan Resource Center that is accompanying this occasion."
Inviting design
The store is designed to make customers feel at home as they
learn about mobile technology. AT&T first debuted many of the
store's design and merchandising elements in the company's
award-winning flagship brand store on Michigan Avenue in
Chicago.
"Customers visiting our Daly
City store will discover a more personalized shopping
experience designed around their mobile lifestyles," said
Terry Stenzel, AT&T's vice
president and general manager for Northern California and Northern Nevada. "We want our customers to be
able to interact with the technology on display in our stores, and
see how it can benefit them in their daily lives."
The store layout highlights AT&T's products and services,
devices and accessories across three unique "zones":
- The Connected Experience Zone features "lifestyle
vignettes" that offer customers a glimpse of how they can use
mobile technology in their everyday lives. These lifestyle
pavilions will highlight categories such as music, home security,
entertainment and more.
- The Community Zone is a playful, interactive space where
customers can gather at "community tables" to explore how apps,
accessories and devices can work together to enhance their
lives.
- The Explore Zone has "explore walls" that showcase
AT&T's diverse device line-up and accessories, complemented by
digital monitors with product information.
A more personal experience
What customers won't see in these new stores is almost as
important as what they will see. Gone are the traditional retail
cash registers. Instead, round cafe-style "learning tables" let
customers work side-by-side with an AT&T retail consultant in a
casual atmosphere to ask questions and learn about products and
services. All retail consultants carry a tablet equipped with a
mobile point-of-sale system for customer assistance anywhere in the
store.
Digital signs also provide an eco-friendly alternative to the
paper product brochures common in many stores. With touchscreens
and e-brochures, customers have the most up-to-date information at
their fingertips.
AT&T supports Daly
City's Pilipino Bayanihan Resource Center
During the store's ribbon-cutting ceremony today, AT&T
presented the Pilipino Bayanihan Resource Center with an AT&T
Investing in California Award and a $2,500 contribution to enhance its programs to
support newly arrived Filipino residents. The AT&T Investing in
California Awards provide resources and recognition to
organizations and programs that are improving lives in their
communities.
"With AT&T's support, we can help more of our community
members access our programs and services and help preserve our rich
cultural heritage," said Erlinda
Galeon, President of the Pilipino Bayanihan Resource
Center.
Store information
Hours for the Daly City store
are Monday through Friday, 9 a.m. to 9
p.m., Saturday, 10 a.m. to 8
p.m., and Sunday, 10 a.m. to 6 p.m. AT&T has more
than 750 retail locations in California. To find the AT&T store or
Device Support Center nearest you, visit att.com/find-a-store or
att.com/dsc. You can also make an appointment before visiting your
local AT&T store at att.com/storeappointment/.
* AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
** Limited 4G LTE availability in select markets. 4G speeds
delivered by LTE, or HSPA+ with enhanced backhaul, where available.
Deployment ongoing. LTE is a trademark of ETSI. Learn more at
att.com/network.
About AT&T
AT&T Inc. (NYSE:T) helps millions of people and businesses
around the globe stay connected through leading wireless,
high-speed Internet, voice and cloud-based services. We're helping
people mobilize their worlds with state-of-the-art communications,
entertainment services and amazing innovations like connected cars
and devices for homes, offices and points in between. Our U.S.
wireless network offers customers the nation's strongest LTE signal
and the nation's most reliable 4G LTE network. We offer the best
global wireless coverage. We're improving how our customers stay
entertained and informed with AT&T U-verse® TV and
High Speed Internet services. And businesses worldwide are serving
their customers better with AT&T's mobility and highly secure
cloud solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
Reliability and signal strength claims based on nationwide
carriers' LTE. Signal strength claim based ONLY on avg. LTE signal
strength. LTE not available everywhere. Global coverage claim based
on offering voice and data roaming in more countries than any other
U.S. based carrier, and offering the most wireless smartphones and
tablets that work in the most countries.
Photo - http://photos.prnewswire.com/prnh/20150423/201277
Logo -
http://photos.prnewswire.com/prnh/20120612/DA23287LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/atts-new-store-of-the-future-in-daly-city-features-tech-forward-design-for-customers-mobile-lifestyles-300071494.html
SOURCE AT&T Inc.