Ford Motor Co. is entering into a joint venture with carbon-fiber manufacturer DowAksa, a move aimed at more widely using the costly material to significantly reduce the weight of vehicles that need to meet tougher emissions standards.

The Dearborn, Mich., auto maker took a leadership position in the use of advanced materials when it released an aluminum F-150 pickup truck late last year. Ford's highest volume and most profitable vehicle, the F-150's fuel-economy numbers improved as a result of the design change.

DowAksa is a joint venture between Dow Chemical Co. and Aksa Akrilik Kimya Sanayii A. Long considered to be an expensive exotic material and hard for car companies to mass produce, auto makers like Ford have been gradually increasing the use of the material. Currently, carbon fiber is most seen as the material for use on sports cars, such as hoods or entire bodies, but higher-volume vehicles are increasingly employing it.

A recent survey published by Plastics News estimates carbon fiber for automotive costs $10 to $12 a pound, compared with the publication's estimate of less than $1 for the same amount of steel. The cost of carbon fiber for automotive is down one-third from the price a decade ago, the publication said, but needs to be cut in about half to be commercially viable for widespread adoption.

Ford has said its next-generation GT supercar will be made largely of carbon fiber. BMW AG is using carbon fiber for the body structure of its small i3 electric car.

The material is 50% lighter than conventional steel and 30% lighter than aluminum, according to the American Chemistry Council. Steve Russell, vice president of plastics for the American Chemistry Council, says use of 3-D printing and other innovations have helped lower the cost of manufacturing with carbon fiber, and reduced the amount of time it takes to develop components made of the material.

Plastics currently compose about 50% of a vehicle's volume, but only 10% of a vehicle's weight. Components made from steel, aluminum or other metals often contribute more weight.

Tighter fuel-economy rules scheduled to be phased in over the next decade are forcing car companies to make slimmed-down cars and trucks. Known as "lightweighting," the process has accelerated the use of smaller engines and other, lighter components.

In a news release issued Friday, Ford said its aim is to "bring carbon fiber components to the broader market." The companies will develop cheaper grades of carbon fiber and open the door to a potential manufacturing relationship.

The partnership comes on the heels of a widely cited IHS automotive study that said total weight in cars must be reduced by 30% to meet federal fuel-economy standards set for 2025. IHS expects the average car to use 75% more plastic by 2020, and expects the auto industry's use of carbon fiber to nearly triple by 2030.

Write to John D. Stoll at john.stoll@wsj.com

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