Seagate Seven Portable Drive Awarded the Red Dot for Excellence in Product Design
April 14 2015 - 12:00PM
Business Wire
Seagate Technology plc (NASDAQ:STX), a world leader in storage
solutions, today announced that the Seagate Seven™ portable drive
has won the coveted Red Dot Design Award for high-quality design.
Seagate Seven is an ultra-thin external drive with a depth of 7 mm
making it the slimmest way to carry 500GB of data. The Seagate
Seven features a 5 mm, 2.5-inch internal hard drive with minimalist
industrial design and a premium all-metal enclosure.
“We at Seagate are pleased with the recent accolades our product
teams have received for the design of the Seagate Seven portable
hard drive,” said Mark Whitby senior vice president of branded
products group at Seagate. “We set out to develop a product
celebrating the history of the hard drive while providing an
innovative device with high-design. This latest design award from
the Red Dot and the market response to the product are great ways
to be recognized for our efforts.”
Seagate’s design excellence was validated through the
competition in product design for the Red Dot award, which is
celebrating its 60th anniversary this year. The international
experts that made up the thirty-eight person jury discussed and
assessed each of the 4,928 entries from 56 countries. Only
thirty-one designs were selected and presented with an award.
“For 60 years, the most-respected design experts have been
convening every year in Essen to seek out the best designs,” said
Professor Dr Peter Zec, Founder and CEO of the Red Dot Award. “This
year we had a record number of nearly 5,000 entries – a huge amount
of work for our jury members, who assessed each individual product,
and a special value of the distinction due to the high standard.
The laureates of the Red Dot Award: Product Design 2015 have
demonstrated exceptionally high achievements and have thus been
deservedly successful in the world’s largest design
competition.”
Pricing and Availability:
Seagate Seven is a 500GB portable hard drive which is now
available for a suggested retail price of $99.99.
About the Red Dot Award:
The Red Dot Award was created by Design Zentrum Nordrhein
Westfalen and with approximately 17,000 entries each year it is one
of the most respected design competitions in the world. In 2015,
the Red Dot is celebrating its 60th anniversary. It was in 1955
that a jury convened for the first time to assess the best designs
of the day. The sought-after award, “Red Dot”, is the revered
international seal of outstanding design quality.
More information is available at www.red-dot.org/press.
About Seagate
Seagate creates space for the human experience by innovating how
data is stored, shared and used. Learn more
at www.seagate.com. Follow Seagate
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©2015 Seagate Technology LLC. All rights reserved. Seagate,
Seagate Technology, Seagate Seven and the Seagate logo, are
trademarks or registered trademarks of Seagate Technology LLC or
its affiliates in the United States and/or other countries. All
other trademarks or registered trademarks are the property of their
respective owners. When referring to drive capacity, one gigabyte,
or GB, equals one billion bytes. Your computer’s operating system
may use a different standard of measurement and report a lower
capacity. In addition, some of the listed capacity is used for
formatting and other functions and will not be available for data
storage.
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SeagateNathan Papadopulos,
408-658-1357nathan.papadopulos@seagate.com
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