FORT MYERS, Fla., April 13, 2015 /PRNewswire/ -- Chico's FAS,
Inc., and its family of brands - Chico's, White House Black
Market, Soma, and Boston Proper - announce the launch of its
fifth annual May is for Miracles campaign, a multi-faceted
program to raise funds for the 170 Children's Miracle Network
Hospitals (CMN Hospitals) across the
United States and Canada.
Since 2011, Chico's FAS, Inc. has raised over $5 million for CMN Hospitals. In 2015, the
Company aims to increase its contribution through a multi-faceted
campaign, which includes various ways consumers can help make a
difference in children's lives.
"At Chico's FAS, we deeply value the relationship we've built
with Children's Miracle Network Hospitals. With 32 million patient
visits each year and one child entering a CMN Hospital every
second, we need to continue to do more," said David Dyer, President and Chief Executive
Officer of Chico's FAS, Inc. "CMN Hospitals touches the lives of
more children than any other children's charity, and gives each of
us, and our loyal customers, a unique opportunity to give back and
truly make a difference."
Beginning now, funds raised through donations at any of the
retailer's 1500+ boutiques, outlets and online or through sales of
specialty products, will benefit the local CMN Hospitals in the
community in which the donation or purchase is made. The Chico's
brand is offering an exclusive, limited-edition Miracle Charm bracelet which will be sold in
boutiques, outlets and online for $20, with $10 from
each sale benefiting CMN Hospitals. White House Black Market is
selling an exclusive, limited-edition Convertible Miracles
necklace, which will be available in boutiques and online for
$30, with $15 from each sale benefiting CMN Hospitals.
Also, Soma will donate $1 for every
Embraceable Pajama separate (up to $20,000) and Boston Proper will donate 25% of the
net proceeds of any purchase of their Fearlessly Feminine Tee (up
to $10,000) to CMN Hospitals through
the month of May. For the fourth year in a row, Chico's FAS,
Inc. will also serve as a presenting sponsor of CMN Hospitals'
Champions program.
In addition, Chico's FAS, Inc. has launched a dedicated
microsite: ChicosFAS-cares.com. This interactive experience
utilizes video to showcase the incredible caregivers whose kids are
suffering from illness or injury. Each time a consumer shares the
#MiracleMom video to Facebook, Twitter or Google+, Chico's FAS,
Inc. will donate $1, up to
$50,000 to Children's Miracle Network
Hospitals. The mobile-enabled microsite also features the
courageous stories of U.S. Champions and Canadian Miracle Children who represent Children's
Miracle Network Hospitals.
ABOUT CHICO'S FAS, INC.
The Company, through its brands, Chico's, White House Black Market,
Soma, and Boston Proper, is a women's specialty retailer of private
branded, sophisticated, casual-to-dressy clothing, intimates,
complementary accessories, and other non-clothing gift items.
Chico's FAS, Inc. currently operates more than 1500 boutiques and
outlets across North America,
Puerto Rico and the U.S Virgin Islands. Each brand publishes a
monthly catalog and offers online shopping at www.chicos.com,
www.whbm.com, www.soma.com and www.bostonproper.com.
ABOUT CHILDREN'S MIRACLE NETWORK HOSPITALS
Children's
Miracle Network Hospitals® raises funds and awareness for 170
member hospitals that provide 32 million treatments each
year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare
services, pediatric medical equipment and charitable
care. Since 1983, Children's Miracle Network Hospitals has
raised more than $5 billion, most of
it $1 at a time through the charity's
Miracle Balloon icon.
Its various fundraising partners and programs
support the nonprofit's mission to save and improve the lives of as
many children as possible. Find out
why children's hospitals need community
support, identify your member hospital and learn how you can
Put Your Money Where the Miracles Are, at CMNHospitals.org and
facebook.com/CMNHospitals.
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SOURCE Chico's FAS, Inc.