HOLBROOK, N.Y., March 23, 2015 /PRNewswire/ -- Northstar
Global Business Services, Inc. (OTCPink:MDIN) today announced that
the company is modifying its focus slightly to generate maximum
revenue. The new breath of life comes in the form of new CEO,
Brandon Dean, a young, energetic
entrepreneur that has a clear plan, and the ability to execute,
putting revenue generation at the top of the list.
For the past two years the company has focused on distribution
through big-box retail chains, which is extremely expensive and
time consuming, especially for a company in our stage of growth.
The strategy was to focus on getting shelf space, with the
assumption that mass exposure would make up for the huge drop in
net profit that any company sees when selling through brick and
mortar channels.
Mr. Dean has plans to change this strategy. He explains, "It's
time to look at what the company has done right in the past, and to
make changes, so we do not waste time and money treading water when
we can be racing forward. I feel the company has drifted from its
original mission, and it's my job to get back on that track, and
fast." He goes on to explain that Instead of putting all the focus
on the retail store model, he is redirecting that energy towards
direct response. Specifically, the "infomercial" style commercials
that have made Snorenz® a household name in the past. Dean feels
that it has been proven that Northstar's products succeed
incredibly using the direct response distribution model, and
typically with great success in direct response, the big box retail
stores quickly follow. Dean hopes that history will repeat itself
and that the change in direction will result in immediate increases
in net profit, and then as a result, nationwide retail
distribution.
In addition to the direct response strategy, and plans for
production of commercials, Mr. Dean plans to revamp packaging,
create promotional displays for quick entry into retail as a promo
item, convenient automatic monthly re-purchasing for those who use
the company's products consistently, and a new "energy" based
product set to be announce shortly using the companies patented
spray delivery system that Dean feels is a game changer for the
company.
Northstar's former CEO, Justin
Sindelman has resigned to pursue other products that he has
had his eye on for some time, and Dean assures shareholders that
Sindleman's time as CEO was not wasted. "Mr. Sindelman added
incredible value and priceless relationships to the company's
toolbox. My hopes are that my short-term, clean and simple, revenue
based strategies compliment his longer-term strategy, and we can
take Northstar straight to the top, as it should be. Regardless of
corporate strategy, there is one truth that I do not think anyone
can deny, and that is that the Medgen line of products sells, and
consumers buy them again and again."
About Northstar
Northstar Global Business Services is dedicated to producing the
best alternative healthcare products to the world. The company's
products include Snorenz®, Good Night's Sleep®, Stem-Intense, and
more. Most of the company's products use a unique or patented spray
delivery system, and all have received rave consumer reviews all
over the world, selling millions of units from 1996 to the present.
www.medgeninc.com.
DISCLAIMER
This Press Release may contain certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. The Company has tried, whenever possible, to identify
these forward-looking statements using words such as "anticipates,"
"believes," "estimates," "expects," "plans," "intends," "potential"
and similar expressions. These statements reflect the Company's
current beliefs and are based upon information currently available
to it. Accordingly, such forward-looking statements involve known
and unknown risks, uncertainties and other factors which could
cause the Company's actual results, performance or achievements to
differ materially from those expressed in or implied by such
statements. The Company undertakes no obligation to update or
advise in the event of any change, addition or alteration to the
information catered in this Press Release including such
forward-looking statements.
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SOURCE Northstar Global Business Services, Inc.