Study Finds Planners Expect Dramatic Increase in Engagement with Mobile Event Apps
March 30 2015 - 04:05PM
Business Wire
Event Marketing Institute and CrowdCompass by
Cvent to Present Key Findings from Study on the Momentum of Mobile
Event Apps on April 7th
The Event Marketing Institute, an association providing content
and research to a membership of Fortune 1000 brands and top event
agencies, partnered with Cvent, Inc., a leading cloud-based
enterprise event management platform, to develop and conduct a
unique study to quantify how event planners are currently
leveraging mobile app technology and services. The results of a
survey conducted with leading event and meeting planners in
November and December 2014 predict a dramatic increase in how event
attendees will value and engage with mobile event apps over the
next two years.
“Technology is impacting every facet of meetings and events,”
said Kevin Ritch, senior director of membership at EMI. “This new
research validates mobile apps as a key driver of event engagement,
a key cost-containment tool, and as a permanent part of the event
marketer’s toolbox.”
The Momentum of Mobile Event Apps research report is based on
responses from more than 300 leading associations, exhibition
producers and corporations that have major event, meeting and
tradeshow programs. The respondents represent many of the leading
event management organizations and corporations in North
America.
Key findings from the study include:
- By 2016, 88% of planners
expect their attendees to consider mobile event apps as critical to
their event experience.
- By 2016, 86% of planners will
have an app at their event.
- The top 10% of respondents in
terms of current attendee app usage say 85% of their attendees are
using apps today and 94% will be using apps by 2016.
- The top 10% of respondents in the print
savings category say they’ve saved 84% on printing
costs.
- 94% of the industry with a
mobile event app will increase or maintain their app spending level
in 2015.
“Mobile apps are one of the most important and fastest growing
aspects of the events and meetings industry,” said Kevin Long, vice
president of marketing and operations at CrowdCompass by Cvent. “In
conducting this benchmark survey on the growing trend of mobile
apps, we gained comprehensive insights into how event producers are
currently using and would like to use mobile app technology. We
look forward to using the information as we continue to enhance our
app capabilities.”
The report describes how best-in-class event producers and
brands are using mobile apps to drive event success. The executive
summary can be downloaded here.
Interested in learning more? Please join Event Marketing
Institute and CrowdCompass by Cvent for a 30-minute speed briefing
webcast on Tuesday, April 7 at 2:00 p.m. EDT. To register please
click here.
About The Event Marketing Institute
The Event Marketing Institute serves the information needs of
Fortune 1000 marketing departments and top marketing agencies. The
Institute provides the marketing departments at such member
companies as include Microsoft, Boeing, Oracle, Coca-Cola, Toyota,
HP and hundreds of others with comprehensive education, research,
and analysis related to event and experiential marketing. Learn
more at eventmarketing.com.
About Cvent
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise
event management platform, with more than 14,000 customers
worldwide. Cvent offers software solutions to event planners for
online event registration, venue selection, event management,
mobile apps for events, e-mail marketing and web surveys. Cvent
provides hoteliers with an integrated platform, enabling properties
to increase group business demand through targeted advertising and
improve conversion through proprietary demand management and
business intelligence solutions. Cvent solutions optimize the
entire event management value chain and have enabled clients around
the world to manage hundreds of thousands of meetings and events.
For more information, please visit www.cvent.com, or connect
with us on Facebook, Twitter or LinkedIn.
Cautionary Language Concerning Forward-Looking
Statements
This press release contains "forward-looking statements" within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including but not limited
to, statements regarding our expectations regarding the growth of
the market for mobile apps for meetings and events and trends in
the adoption of mobile event and meeting apps. These
forward-looking statements are made as of the date of this press
release and were based on current expectations, estimates,
forecasts and projections as well as the beliefs and assumptions of
management. Words such as "expect," "anticipate," "should,"
"believe," "hope," "target," "project," "goals," "estimate,"
"potential," "predict," "may," "will," "might," "could," "intend,"
variations of these terms or the negative of these terms and
similar expressions are intended to identify these forward-looking
statements. Forward-looking statements are subject to a number of
risks and uncertainties, many of which involve factors or
circumstances that are beyond our control. Our actual results could
differ materially from those stated or implied in forward-looking
statements. For a detailed discussion of these and other risk
factors, please refer to the risks detailed in our filings with the
Securities and Exchange Commission, including, without limitation,
our most recent Annual Report on Form 10-K and subsequent periodic
and current reports. Past performance is not necessarily indicative
of future results. We anticipate that subsequent events and
developments will cause our views to change. We undertake no
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. These forward-looking statements should not be relied
upon as representing our views as of any date subsequent to the
date of this press release.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150330006330/en/
Media Contacts:EMIKevin Ritch,
203-854-6730kritch@eventmarketing.comorCventLana Sieg,
571-830-2335lsieg@cvent.com
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