New Generation Consumer Group Announces Signs Agreement With Arion International To Expand US Distribution

WHITTIER, CA -- March 23, 2015 -- InvestorsHub NewsWire -- New Generation Consumer Group (OTC Pink: NGCG), a consumer products marketing and media company, and Arion International, a spirit & Wine broker and distributor in the United States as well as in China, Hong Kong, and Macau announced recently they have entered into a distribution agreement to distribute New Generation Consumer Group's Mucho Macho Michelada mix in the United States. According to the agreement, Arion International will introduce Mucho Macho Michelada mix to close to 2,000 of its nationwide accounts. Arion International distributes products throughout the entire state of California through its network of logistics, marketing, and sales partners. Arion also distributes products outside of California through partner distributors in over 30 states.

The agreement leverages the respective strengths of New Generation Consumer Group and Arion International to bring the Mucho Macho brand to customers across the United States.

"Arion International's corporate culture, core strengths and way of doing business aligns very well with New Generation Consumer Group," said Phil Longoria, Chief Operating Officer. "Having this nucleus between the two companies, while leveraging Arion's network of logistics, marketing, and sales partners, will only help us achieve our goal in growing our market and building our brands even faster."

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its feature product. Our VIP Spirits Division will feature Excuse as our premium brand. Our initial product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, brand management, and various other services to its clients and helps them get more customers, increase sales, sell a product, or create brand awareness. Our snack division brings consumers more of spicy and intense flavors today’s sports fans want for their tailgate or sports themed parties. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Corporate Relations and Retail Inquiries

Phil Longoria

(562) 907-3888

Phil@newgencg.com

Investor Relations

David Kugelman

Atlanta Capital Partners, LLC

(404) 856-9157

(866) 692-6847 Toll Free - U.S. & Canada

dk@atlcp.com

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