IRVINE, Calif., March 12, 2015 /PRNewswire/ -- Content
syndication and monetization company, Adaptive Medias, Inc.
(OTC-QB: ADTM), a leader in programmatic advertising across mobile,
video and online display, is excited to reveal the results from its
recent publisher survey, aimed at discovering how publishers are
monetizing content, and if those efforts are successful.
Adaptive Medias sought to expose the current state of the
digital publishing industry as web usage continues to surge. To do
this, the company surveyed 132 major web publishers across the
industry to help provide key insights. Of those surveyed, 30% have
a monthly audience of over 1 million people, while 45% have been
generating revenue for at least five years. Of those surveyed, 53%
manage one to five websites, domains or blogs.
The survey's findings also reveal a disconnect between the
results publishers want and the tools they are using/find valuable
to accomplish their goals. Of those surveyed, 40.9% found that
generating revenue from their sites was somewhat or much harder
than they originally anticipated, while 25% said it was as
difficult as they expected. When it came to tools used for
monetization in the last three months, 53.6% used mobile, while
65.8% and 47% used content targeted ads and brand sponsorships,
respectively.
In terms of tactics used for improving monetization performance,
26% of the respondents found that ad network selection and
prioritization were the most important, followed closely by
affiliate-oriented content creation and customizable/brand players
at 25% and 20.6%, respectively. When it comes to those tactics they
find least important, direct sales (25%) and custom sponsorship
opportunities (19%) were at the top of the list. When tasked with
finding a monetization partner, 70% of companies said quality of
traffic (not fraudulent) was essential, while 60% said delivering
high CPMs was important.
Mobile and video will grow a combined 40% year-over-year during
the next two years and is expected to reach more than $25 billion by 2017, according to eMarketer. In
addition, nearly 75% of the world's mobile data traffic will be
video by 2019, reports Cisco Systems.
"Adaptive Medias' survey results highlight an urgent need for
streamlining digital video solutions for publishers," said
Jim Waltz, acting COO of Adaptive
Medias. "Almost half of the online publishers surveyed expressed
some dissatisfaction with how challenging it is to generate revenue
from their websites, and more than 60% aren't using outside help
with performance and site monetization. The digital video economy
hasn't been the easiest to navigate, but this enables us to more
clearly identify publishers' biggest pain points and further
develop enhanced solutions to meet their needs."
You can download the survey here:
https://www.adaptivem.com/2015-digital-publisher-survey/
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Medias meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Investor Relations Contact:
AJ Homayun
818 280-6800
Email: ahomayun@irpartnersinc.com
Public Relations Contact:
Zach Weiner
Email: pr@adaptivem.com
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visit:http://www.prnewswire.com/news-releases/adaptive-medias-inc-releases-2015-digital-publisher-survey-results-300049527.html
SOURCE Adaptive Medias, Inc.