MOUNT LAUREL, N.J.,
March 17, 2015 /PRNewswire/ --
SodaStream International, Ltd. (NASDAQ: SODA), the leading
manufacturer and distributor of sparkling water makers, announces
the launch of SodaStream Naturals, a variety of better-for-you
drink mixes naturally flavored and lightly sweetened with real
sugar. With only 40 calories and no high-fructose corn syrup or
artificial sweeteners, SodaStream Naturals offer a healthier
alternative to ready-to-drink sodas. The exciting new product line
reflects SodaStream's commitment to health and wellness.
SodaStream Naturals are available in six delicious flavors:
Kiwi-Pear, Apple-Peach, Passionfruit-Mango, Green Tea Lychee, Fresh
Lemon and Cranberry-Raspberry. The Naturals line is available for
purchase in bottles containing enough mix to make approximately 10
liters of fresh, flavored sparkling water. Consumers can purchase
individual flavors at $7.99 (SRP)
online at SodaStreamUSA.com or at retailers such as Bed, Bath &
Beyond.
Having convenient access to sparkling water, (flavored or
unflavored), at home can be an easier way to drink more water. A
recent survey conducted by the Toluna research company on behalf of
SodaStream, found that SodaStream users consumed 43 percent more
water a day (3 more glasses), compared to those without a
SodaStream at home. "Palatability" and "pleasure" were the primary
reported reasons for increased water consumption.
"Consumers want to drink more water, but they don't want to
sacrifice taste. Many people don't like the taste of plain water,
whether flat or sparkling," explained Daniel Birnbaum, CEO of SodaStream. "This is
where SodaStream Sparkling Naturals can help. These delicious
flavors answer the consumer demand for great taste, as well as for
simple, natural ingredients – empowering consumers to make their
water exciting, and to drink more of it."
For more information on SodaStream and to stay up-to-date on the
brand's health and wellness initiatives, please visit:
http://www.sodastream.com/home or visit
thestreamusa.tumblr.com.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of sparkling water makers, which
enable consumers to easily transform ordinary tap water instantly
into sparkling water and flavored sparkling water. Sparkling water
makers offer a highly differentiated and innovative solution to
consumers of bottled/canned carbonated soft drinks and sparkling
water. SodaStream's products are environmentally friendly, cost
effective, promote health and wellness, and are customizable and
fun to use. In addition, products offer convenience by eliminating
the need to carry bottles home from the supermarket, to store
bottles at home or to regularly dispose of empty bottles.
SodaStream products are available at more than 65,000 retail stores
in 45 countries around the world, including 17,000 retail stores in
the United States. For more information,
visit http://www.sodastream.com.
Toluna, a leading market research firm, conducted the survey
online with 3,680 nationally representative U.S. adults ages 18+
between November 2 – November 8, 2014.
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SOURCE SodaStream International, Ltd.