SAN FRANCISCO, March 2, 2015 /PRNewswire/ -- Once again,
it's time to raise a glass to a good cause. One part charity, one
part Negroni and one part fun, Campari® and Imbibe magazine
will present the third annual Negroni Week from June 1-7, 2015. During Negroni Week, a
portion of the proceeds from every Negroni or Negroni-related item
sold at participating retailers, bars and restaurants worldwide
will be donated to the charity of their choice. In addition,
Campari America will donate $10,000
to the top fundraising establishment's charity.
Last year, over 1,300 bars and restaurants in 18 countries
participated in Negroni Week, including US cocktail institutions
like PDT, Saxon + Parole, The Eveleigh, Comstock Saloon, The Broken
Shaker and The Berkshire Room, raising more than $120,000 for charities. The bar that raised the
most money in 2014 was HG Sply Co. in Dallas, Texas. Their chosen charity,
Genesis Shelter, received a
$10,000 donation from Campari because
of their outstanding efforts. With the addition of off-premise
retailers in 2015, Campari expects to see an even greater
enthusiasm for the movement, allowing fans to support a local
charity from the comfort of their homes or while out painting the
town red. Based on 2014 enthusiasm, Campari's participation in
Negroni Week is going international in 2015 with the theme: "A
drink for your cause, make it count."
"We were blown away by the support, excitement and charitable
donations raised by Negroni Week in 2014; it was something we never
imagined possible," said Umberto
Luchini, Head of Marketing, Campari America. "The
passion around Negroni Week was magnetic last year: bartenders
bottling Negronis; confectioners making Negroni pies, ice cream and
donuts; and even artists crafting Negroni-inspired artwork – all in
the name of charity. On the first day, there was a
#NegroniWeek tweet every 30 seconds. We couldn't be more
thrilled to promote such a worthy cause again this
year."
Karen Foley, Publisher of Imbibe,
adds, "When we launched Negroni Week three years ago, we never
imagined it would receive such an incredible response. We are so
proud of what we've all been able to accomplish collectively
through Negroni Week. To see bars around the world raising money
for causes that are meaningful to their communities means so much
to us, and we are excited to expand our reach even more in 2015.
It's amazing to see the hospitality community come together for
this kind of international effort, and we are proud to be part of
it."
Negroni Week 2015, which also has a partner in the U.S.
Bartender's Guild (USBG), uses the classic Negroni cocktail – made
with, and only with, one part Campari, one part gin and one part
sweet vermouth – as the catalyst to help raise funds for worthy
causes important to the bars and restaurants it serves.
"Negroni Week is a moment when the bartending community comes
together in the name of charity and one of the world's most iconic
classic cocktails," said Dave
Nepove, President, USBG. "It's a celebration of what our
community stands for - creating an unforgettable drink experience
for our patrons – mixed with the socially driven nature of wanting
to give back."
Bars and restaurants interested in signing up can go to
www.NegroniWeek.com, the central online hub where consumers can
also find a list of participating retailers, bars and restaurants
as well as recipes and news.
To celebrate the week, Campari and Imbibe will host
events in markets across the U.S. benefiting local charities.
Negroni fans around the world will be encouraged to follow along
and spread the word via social media using the hashtag #NegroniWeek
on Twitter, Facebook and Instagram.
Invented in Florence, Italy, in
1919, the exceptionally easy-to-create and even easier-to-enjoy
Negroni is considered an aperitif – a drink traditionally consumed
before a meal to stimulate the appetite. It can be served up in a
cocktail glass or on the rocks, and it is always stirred, never
shaken. For more information on the Negroni and Campari, visit
www.Campari.com.
About Negroni Week
In the summer of 2013,
Imbibe magazine launched Negroni Week, a celebration of one
of the world's great cocktails and an effort to raise money for
charitable causes around the world. Now in its third year,
Imbibe has teamed up with Campari to present Negroni Week
2015. From June 1-7, retailers, bars
and restaurants around the world will be mixing Negronis and
selling Negroni-related items while donating a portion of proceeds
from each sale to a charity of their choice. For more information,
including a list of participating bars and upcoming events, visit
www.negroniweek.com and follow the hashtag #NegroniWeek.
About Campari America
Campari America is a wholly
owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI -
Bloomberg CPR IM). At the heart of Campari America are two legends
in the American spirits industry. The first, Skyy Spirits, was
founded in San Francisco back in
1992 by the entrepreneur who invented iconic SKYY Vodka. The second
is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been
making the world's finest whiskies since the 1800's. Both companies
were purchased by Davide Campari-Milano and together they form
Campari America, which has built a portfolio unrivaled in its
quality, innovation and style, making it a top choice among
distributors, retailers and consumers. Campari America manages
Gruppo Campari's portfolio in the US with such leading brands as
SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey®
Straight Kentucky Bourbon, American Honey®, Russell's Reserve®,
Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian
Whisky, Cabo Wabo® Tequila, Espolon® Tequila, Appleton® Estate Rum,
Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion
Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Carolans Irish
Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc XO
Vodka®. Campari America is also the exclusive US distributor of
BULLDOG® Gin.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates ('Gruppo
Campari'), is a major player in the global beverage sector, trading
in over 190 nations around the world with leading positions
in Europe and the Americas. The
Group was founded in 1860 and today is the sixth-largest player
worldwide in the premium spirits industry. The Group's
portfolio, with over 50 brands, spans spirits, the core business,
wines and soft drinks. Internationally-renowned brands include
Aperol, Appleton Estate,
Campari, Cinzano, SKYY and
Wild Turkey. Headquartered in Sesto
San Giovanni, Italy,
Campari owns 16 plants and 3 wineries worldwide and has its own
distribution network in 19 countries. The Group employs around
4,000 people. The shares of the parent company, Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are
listed on the Italian Stock Exchange since 2001. For more
information: http://www.camparigroup.com
Please enjoy our brands responsibly
About Imbibe
Imbibe is the ultimate guide to liquid
culture. In every issue of the James Beard award-winning magazine
and on imbibemagazine.com, you'll find the best drink recipes
and everything you need to know about the people, places, flavors
and cultures of drinks. Imbibe is a media company encompassing a
magazine, website, books, videos, events and charitable
initiatives, such as Negroni Week. Follow Imbibe on
Twitter, Facebook and Instagram: @imbibe.
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SOURCE Campari America