TOKYO-- Sony Corp. said Tuesday that after months of delays it
will start selling its flagship PlayStation 4 videogame console in
mainland China.
The Japanese entertainment and electronics giant said that sales
will kick off from Friday next week. Its hand-held entertainment
Vita device will also go on sale.
Sony said last week it has already sold more than 20 million
PlayStation 4 units. The solid performance of the company's
videogame segment has prompted chief executive Kazuo Hirai to
designate the unit an important investment target over the next few
years.
If Sony's console is able to gain a foothold in the massive
Chinese market, it would likely give sales of the already-popular
game console another shot in the arm.
In China, Microsoft Corp.'s Xbox One is already available, while
Nintendo Co. hasn't announced any plans to sell its Wii U console
in the world's second-largest economy.
Along with the consoles, several localized game titles will also
be made available, Sony said. The Japanese company had initially
planned to commence sales in January but put the plan off due to
last-minute requests from Chinese authorities.
Write to Takashi Mochizuki at takashi.mochizuki@wsj.com
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