The toughest part for Apple is trying to fulfill so many
expectations of what functionality people want from a device
attached to their wrists. Is it a phone? A fitness device? A
messenger? A ... watch? No surprisingly, the first two comments
from readers take aim at battery life and the ability of the watch
to act as a standalone phone.
12:24 pm | by Geoffrey Fowler
Notably, Apple didn't have the need for a second event to
explain the iPad. But the September event left so many unanswered
questions about the Apple Watch.
12:22 pm | What to Watch | by Geoffrey Fowler
So what's today about?
It's about answering this question: Why would you need an Apple
Watch?
12:22 pm | by Brian Fitzgerald
No, no attention at all on this product announcement.
The new Apple Watch allows wearers to start and stop the flow of
time http://t.co/D71vf1Xais
pic.twitter.com/pIyFfTX4Dr
--- The Onion (@TheOnion) March 9, 2015
12:16 pm | by Brian Fitzgerald
Humblebraggart.
Got some extra rest for today's event. Slept in 'til 4:30.
--- Tim Cook (@tim_cook) March 9, 2015
12:14 pm
Watch-ready hoodie spotted on @JohnPaczkowski -- good thinkin'!
pic.twitter.com/THVN6aPhx4
--- Wilson Rothman (@wjrothman) March 9, 2015
12:11 pm
My nose is running and I can't see my favs on my iPhone. GBP
reasonsweneedanapplewatch
--- Joanna Stern (@JoannaStern) March 9, 2015
12:02 pm | by Geoffrey Fowler
I remember there were also people pitching apps at the iPad
launch. The early bird gets the worm!
12:01 pm | There Are Products for the Products | by Joanna
Stern
This company is standing outside the event promoting its Apple
Watch charging station. Aggressive!
11:57 am | by Brian Fitzgerald
Apple Watch gets a lot of attention, but it is hardly entering
an empty field. Here are the contenders side-by-side.
pic.twitter.com/r8sMyY153G
--- Brian Fitzgerald (@BryFitz) March 9, 2015
11:46 am | by Joanna Stern
We are standing in line! Lots of excitement about the event and
getting pricing details about the watch. Personally, I am most
excited to hear about a new MacBook Air today. It could be the
first time in many years we see a completely redesigned
MacBook.
11:32 am | You Can Watch Too | by Brian Fitzgerald
Depending on your PC setup, you can watch the on-stage event too
at http://www.apple.com/live/. It's always easier if you are
swimming in the Apple ecosystem. A live stream requires some recent
versions of Safari browser on OSX, mobile devices running at least
iOS 6, or some later version of Apple TV. (The disclaimers are all
on the site.) Yes, there are workarounds for Android and Windows if
you are desperate enough.
11:28 am
Apple Watch event happening soon. Here's what's going on now...
pic.twitter.com/X2f5suhU9O
--- Wilson Rothman (@wjrothman) March 9, 2015
11:25 am | Follow us | by Brian Fitzgerald
Our crack team will keep this live blog full of exclusive
thoughts today. But we're sharing plenty on Twitter, too. So follow
along:
@JoannaStern
@geoffreyfowler
@wjrothman
@daiwaka
@nateog
@bryfitz
11:20 am
The new MacBook Air is a footnote at the bottom of most Apple
event preview articles. I expect it to be much more than that!
--- Joanna Stern (@JoannaStern) March 8, 2015
11:17 am
Interesting GBP AppleWatch stat: @forrester found 40% of folks
are tired of pulling phones from pockets; 50% of mobile
interactions glanceable
--- Geoffrey Fowler (@geoffreyfowler) March 9, 2015
10:54 am | Tech or Fashion? | by Brian Fitzgerald
The smartwatch is theculmination of Apple's move into high-end
luxury fashion. The watch isthe first device from Appledesigned
explicitly to be displayedrather than tucked away in a pocket, the
Journal'sDaisuke Wakabayashiwrote in today's Journal. Give it a
read ahead of today's announcement.
10:49 am | Thanks for stopping by! | by Brian Fitzgerald
Welcome from New York. Our news and personal technology teams
are headed to Apple's announcement today to see what is in store
for the Apple Watch. The event starts around 1 p.m. ET, but we will
get going in the hour beforehand.
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