NEW YORK, March 9, 2015
/PRNewswire/ -- SodaStream International
LTD. (NASDAQ: SODA), the leading global manufacturer and
distributor of sparkling water makers, announced today at the 2015
International Home + Housewares Show the launch of the SodaStream
Power Sparkling Water Maker, the company's latest innovation, which
enhances its award-winning Source with touch-button technology .
The Power marks the brand's most advanced carbonation system to
date, offering:
- Touch-button automatic carbonation
- Three fizz levels to creatively customize a wide variety of
drinks and make water exciting
- Sleek and minimalist design
- Unparalleled ease of use
"SodaStream Power, our latest portfolio launch, directly
responds to consumers who recognize the importance of hydration as
part of a healthy and active lifestyle by offering technology that
empowers them to easily transform tap water into sparkling water in
seconds," said Daniel Birnbaum, CEO
of SodaStream. "It's healthier hydration at the touch of a
button."
SodaStream Power follows in the footsteps of the Play and
award-winning Source Sparkling Water Makers, both of which were
created in collaboration with renowned and global designer Yves
Behar. The Power will be available in both black and
white.
Recent surveys1 in the U.S. and U.K. have found that
those with a SodaStream Sparkling Water Maker in their home consume
43 percent more water and water-based drinks, than those without
one.
Operated by a refillable CO2 carbonator, a SodaStream Sparkling
Water Maker allows consumers to easily create sparkling water in an
instant and customize it to their taste. SodaStream empowers
consumers to "Make Water Exciting," with a range of over 100
varieties of flavored sparkling water mix.
SodaStream chose to unveil the Power at the 2015
International Home + Housewares Show, as the annual event
offers attendees the opportunity to experience the latest
innovations in consumer lifestyle and product trends under one
roof.
SodaStream Power retails at $149-$169 and will be rolling out to retailers
and www.sodastreamusa.com in the second quarter of 2015.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers, which
enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
70,000 retail stores across 45 countries, including 15,000 retail
stores in the United States. To
learn more about how SodaStream makes water exciting and follow
SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit http://www.sodastream.com.
1Toluna, a leading market research firm, conducted
the survey online with 3,680 nationally representative U.S. adults
ages 18+ between November 2 - November
8, 2014.
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SOURCE SodaStream