Make Water Exciting with the Touch of a Button
March 09 2015 - 9:47AM
Business Wire
SodaStream Leverages 2015 International Home +
Housewares Show to Introduce the Power
SodaStream International LTD. (NASDAQ:SODA), the
leading global manufacturer and distributor of sparkling water
makers, announced today at the 2015 International Home + Housewares
Show the launch of the SodaStream Power Sparkling Water Maker, the
company’s latest innovation, which enhances its award-winning
Source with touch-button technology . The Power marks the brand's
most advanced carbonation system to date, offering:
- Touch-button automatic carbonation
- Three fizz levels to creatively
customize a wide variety of drinks and make water exciting
- Sleek and minimalist design
- Unparalleled ease of use
“SodaStream Power, our latest portfolio launch, directly
responds to consumers who recognize the importance of hydration as
part of a healthy and active lifestyle by offering technology that
empowers them to easily transform tap water into sparkling water in
seconds,” said Daniel Birnbaum, CEO of SodaStream. “It's healthier
hydration at the touch of a button.”
SodaStream Power follows in the footsteps of the Play and
award-winning Source Sparkling Water Makers, both of which were
created in collaboration with renowned and global designer Yves
Béhar. The Power will be available in both black and
white.
Recent surveys1 in the U.S. and U.K. have found that those with
a SodaStream Sparkling Water Maker in their home consume 43 percent
more water and water-based drinks, than those without one.
Operated by a refillable CO2 carbonator, a SodaStream Sparkling
Water Maker allows consumers to easily create sparkling water in an
instant and customize it to their taste. SodaStream empowers
consumers to “Make Water Exciting,” with a range of over 100
varieties of flavored sparkling water mix.
SodaStream chose to unveil the Power at the 2015
International Home + Housewares Show, as the annual event
offers attendees the opportunity to experience the latest
innovations in consumer lifestyle and product trends under one
roof.
SodaStream Power retails at $149-$169 and will be rolling out to
retailers and www.sodastreamusa.com in the second quarter of
2015.
About SodaStream
SodaStream is the world's leading manufacturer and distributor
of Sparkling Water Makers, which enable consumers to easily
transform ordinary tap water into sparkling water and flavored
sparkling water in seconds. By making ordinary water more exciting
and fun to drink, SodaStream helps consumers drink more water.
Sparkling Water Makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks.
The products promote health and wellness, are environmentally
friendly, cost effective, and are customizable and fun to use.
Products are available at more than 70,000 retail stores across 45
countries, including 15,000 retail stores in the United States. To
learn more about how SodaStream makes water exciting and follow
SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit http://www.sodastream.com.
1Toluna, a leading market research firm, conducted the survey
online with 3,680 nationally representative U.S. adults ages 18+
between November 2 – November 8, 2014.
Formula PRWilliam Bell, 212-219-0321bell@formulapr.com
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