LAKE SUCCESS, N.Y.,
March 5, 2015 /PRNewswire/
-- The Hain Celestial Group, Inc. Personal Care Brands, Alba
Botanica®, Avalon Organics® and JASON®, announced today
a three-year charitable commitment to CARE®, a leading humanitarian
organization fighting global poverty. With this commitment,
Alba Botanica®, Avalon Organics® and JASON® have been
named the founding partners to the Empower Her through
Education campaign. Empower Her through Education is a
multi-brand movement dedicated to eliminating barriers to education
for young women, such as: violence, hunger, child marriage
and repressive ideological beliefs against women in developing
countries. Empower Her through Education will support many of
CARE's ongoing, global efforts and share the inspiring stories of
young women from around the world at www.care.org/hain.
"We are thrilled to partner with Alba Botanica®, Avalon
Organics® and JASON® for the Empower Her through
Education campaign and are passionate about the difference we can
make, together," said Dr. Helene D.
Gayle, President and CEO of CARE. "Education can
transform the lives of girls, women and whole communities. It
can fuel real progress on a large scale—reducing violence, poverty,
and inequality." Research has shown that 31 million girls worldwide
are unable to obtain a proper education and a child born to a
literate mother is 50% more likely to survive past the age of
5. In fact, a woman's earnings should be 10-20% higher for
every year of school completed.
"As a leading organic and natural products company providing
consumers with A Healthier Way of Life™, we are inspired by this
opportunity to help improve the lives of girls and women across the
globe through the elimination of education barriers," said
Julie Marchant-Houle, General
Manager of Personal Care at Hain Celestial. "It is essential to
address the educational obstacles that affect millions of
impoverished women. They are the most at risk, and they have the
most power to break the cycle of poverty in their families and
their communities."
Alba Botanica®, Avalon Organics® and JASON® brands
will support programs that reflect each brand's core values and
address barriers to education on an individual, relational and
structural level.
ALBA BOTANICA®: GROWING GIRL POWER ON A GLOBAL
SCALE
The Alba Botanica® brand mission is to Do Beautiful.
As purveyors of a full range of products packed with potent
botanical ingredients and formulated to nourish skin and hair, Alba
Botanica® brand aims to inspire and uplift women from head to
soul. Within the Empower Her through Education campaign, Alba
Botanica® efforts will be grounded in Girl Power. Each
program will use education to encourage girls to succeed and
lead. In 2015, Alba
Botanica® brand will support inspiring CARE programs
like the Udaan School program in India, which provides broad education and
leadership opportunities to adolescent girls in impoverished
regions and Educan, a program in Honduras that improves health in communities
by educating parents and children about nutrition and proper
hygiene. This program also empowers women by forming microfinance
groups with training in business and marketing.
JASON®: EMPOWERING MOTHERS AND COMMUNITIES AROUND
THE WORLD
Since 1959, JASON®
brand has been the trusted, smart choice for families,
with its complete range of safe, effective personal care
products. For generations, JASON® brand has
advocated for the health, safety and wellbeing of families and the
planet. Within the Empower Her through Education campaign,
the JASON® brand will support programs that build
strong communities to support and enable girls to attend and stay
in school. In 2015 JASON® brand will
support programs like CARE's Mothers Groups in Malawi, an advocacy and support system that
encourages equitable distribution of chores between boys and girls,
and the Rwanda's Early Childhood
Developmental Program, which provides children with balanced meals,
and other necessities to ensure a safe and healthy learning
environment.
AVALON ORGANICS®: ADVOCATING FOR EQUAL EDUCATION FOR
MARGINALIZED GIRLS, WORLDWIDE
For over 20 year, The Avalon
Organics® brand has created exceptionally pure and effective
personal care products. The brand's commitment to organic
agriculture extends beyond personal care formulation to a passion
for home-grown sustainability, a cleaner global environment and
personal health. Within the Empower Her through
Education campaign, Avalon Organics® brand will focus on advocating
for policy changes that make education possible for girls of all
backgrounds. In 2015 the brand will support efforts like
CARE's bilingual and intercultural programs in Peru and Cambodia, programs that help break down a
significant barrier to education--language--for girls of minority
ethnic groups.
To kick off this charitable alliance, beginning at the Natural
Products Expo West show in Anaheim,
CA on March 6, 2015, the
brands will ask attendees to sign a petition to end child marriage,
a key barrier to education for women on a global scale. In 2010
more than 67 million girls worldwide between the ages 20-24 had
been married as children. If child marriage continues at this rate,
142 million more girls in developing countries will be married
between 2010 and 2020. Child brides have a diminished chance of
completing their education and are at a higher risk of being
physically abused, contracting HIV and other diseases, and dying
while pregnant or giving birth. To help bring an end to this
gross human rights violation that puts young girls at risk every
single day, please go to www.care.org/hain-petition.
Beyond the petition, consumer can rally behind the Empower Her
through Education campaign by sharing social notes of solidarity,
using hashtag: #EmpowerHer. Additionally, campaign updates
and information on additional ways to get involved will be
available on each brand's social channels.
For more information on the Empower Her through Education
campaign, please contact ALISON BROD PUBLIC RELATIONS: Ashley Cyburt 212.230.1800/
ashleyc@alisonbrodpr.com
The Hain Celestial Group, Inc.: The Hain Celestial Group
(NASDAQ: HAIN), headquartered in Lake
Success, NY, is a leading organic and natural products
company with operations in North
America, Europe and
India. Hain Celestial participates in many natural categories
with well-known brands that include Celestial Seasonings®, Earth's
Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible
Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®,
DeBoles®, Casbah®, Rudi's Organic Bakery®, Gluten Free Café™, Hain
Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres
Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®,
WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville
Farms®, Empire Kosher®, Kosher Valley®, Yves Veggie Cuisine®,
Europe's Best®, Cully &
Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®,
Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®,
Frank Cooper's®, Linda McCartney®,
Lima®, Danival®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon
Organics®, Alba Botanica®, Live Clean® and Queen Helene®.
Hain Celestial has been providing A Healthier Way of Life™ since
1993. For more information, visit www.hain.com.
© 2015 The Hain Celestial Group, Inc. All rights
reserved.
CARE®: Founded in 1945, CARE® is a leading humanitarian
organization fighting global poverty and providing lifesaving
assistance in emergencies. CARE places special focus on working
alongside poor girls and women because, equipped with the proper
resources, they have the power to help lift whole families and
entire communities out of poverty. Last year, CARE worked in 87
countries around the world and reached more than 97 million people
through 927 poverty-fighting programs to improve basic health and
education, fight hunger, increase access to clean water and
sanitation, expand economic opportunities, confront climate change
and recover from disasters.
Logo -
http://photos.prnewswire.com/prnh/20130502/NY06743LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/hain-celestial-personal-care-brands-announce-milestone-partnership-with-a-leading-humanitarian-organization-care-300046028.html
SOURCE The Hain Celestial Group, Inc.