Major Retail Chains Expand VitaminFIZZ(R) Program & Placement
March 02 2015 - 9:15AM
Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources,
Inc. (OTC:MINE), announces its functional sparkling water line,
VitaminFIZZ®, has completed the market tests in both Walgreens and
Kmart, two of the product's key accounts in Southern California.
Based on sales performance and customer demand, VitaminFIZZ
programming and placement in the two retail giants has been
extended throughout 2015.
The extended programming and permanent placement includes the
approval of a VitaminFIZZ promotional calendar for the remainder of
2015. This "proof of concept" follows a hugely successful test
market period with these demanding key accounts. Since opening
these key accounts, Avanzar, the Southern California distributor
for VitaminFIZZ, has delivered over 20,015 cases (more than 240,000
bottles) of VitaminFIZZ into the approximately 300 participating
Walgreens and Kmart locations in Southern California.
"Going from initial test placement to full-time placement in
just a few short months is undeniably our proof of marketplace
success," says V. Scott Vanis, Minerco's Chairman and CEO.
"Southern Californians are choosing VitaminFIZZ as their healthier
beverage option. Our key accounts have recognized the success of
our flagship product, and we are excited they have decided to
expand the relationship beyond the initial test into a long term
relationship. This quantitative success provides us with verifiable
data to start approaching more retailers in more geographic
markets."
VitaminFIZZ recently ran promotions in all of its Southern
California key account locations. These promotions included
radio advertising, out-of-home, targeted database marketing and
in-store sampling. VitaminFIZZ was featured in the "Ryan's Buyin'"
segment on the Ryan Seacrest Radio Show, which airs weekday
mornings in Los Angeles.
Currently, VitaminFIZZ, the only sparkling water that offers
100% of the Recommended Daily Intake of Vitamin B3, B5, B6, B12 and
Vitamin C, can be found in over 1,050 locations within the Southern
California, NYC metro and Las Vegas markets as well as online at
Amazon.com. Store locations are updated regularly at
www.vitamin-fizz.com/stores.html.
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing
beverage with an awesome boost of essential vitamins developed to
quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non
GMO, has zero calories and contains 100% of recommended daily
Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now
that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange,
Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry
Lemonade and Coconut Pineapple. Learn more and sign up for contest
offerings at:
www.vitamin-fizz.com
www.twitter.com/vitaminfizz
www.facebook.com/drinkvitaminfizz
www.instagram.com/vitaminfizz
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of
Level 5 Beverage Company, Inc. (Level 5), a specialty beverage
company which develops, produces, markets and distributes a
diversified portfolio of forward-thinking, good-for-you consumer
brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin
Creamer®, Coffee Boost™ and The Herbal Collection™.
www.minercoresources.com.
Public
Disclosure
Details of the Company's business, finances and agreements can
be found as part of the Company's continuous public disclosure as a
fully reporting issuer under the Securities Exchange Act of 1934
filed with the Securities and Exchange Commission's ("SEC") EDGAR
database. For more information, please visit:
www.minercoresources.com. The above statements have not been
evaluated by the Food and Drug Administration (FDA). These products
are not intended to diagnose, treat, cure or prevent any
disease.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
statements. We undertake no obligation and do not intend to update,
revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
expectations will materialize. Many factors could cause actual
results to differ materially from our forward-looking
statements.
CONTACT: Media Contact:
Jason Grimley
Spelling Communications
323-309-8714
jasongrimley@spellcom.com
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