CAMBRIDGE, Mass., Feb. 26, 2015 /PRNewswire/ -- Akamai
Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud
services for delivering, optimizing and securing online content and
business applications, today announced that the company's
Predictive Video over Cellular capabilities are currently in
successful trials with five Mobile Network Operators (MNOs) as well
as several mobile application providers. Predictive Video over
Cellular is designed to help MNOs more effectively utilize off-peak
cellular capacity, while at the same time better managing demand
for video traffic and providing an ideal video quality
experience.
The ability to successfully meet subscriber demand for high
quality video experiences will increasingly be a major
differentiating factor for MNOs. At the same time, current traffic
delivery mechanisms are not tuned to the specific requirements of
video traffic. In response, Akamai's Predictive Video over Cellular
solution is designed to make use of cellular load prediction, user
preference and content recommendation engines, as well as mobile
device storage to pre‑position personalized video content to the
mobile subscriber's device.
One MNO currently trialing Predictive Video over Cellular
capabilities is UK provider EE. According to Principal Network
Strategist Matt Stagg, "The Predictive Video over Cellular solution
is a next step in our work to optimize the mobile video experience
for customers across the UK. Building our 4G network has driven an
amazing appetite for video on the go and this trial, along with
work with the Mobile Video Alliance, is an innovative approach to
making that experience both better for the user and more efficient
within our network."
Akamai's Predictive Video over Cellular solution is designed to
have the following benefits:
- Videos are "already here in HD" on the subscribers' mobile
devices;
- Videos are customized to the individual mobile subscriber for a
personalized experience;
- Use of Predictive Video over Cellular maximizes network
capacity during peak-hours and delivers video content on the
network when cellular capacity is available; and
- The ability for MNOs to offer premium content services
downstream to mobile subscribers and upstream to video content
providers.
Nokia's Liquid Applications is instrumental in trialing the
benefits of the Predictive Video over Cellular solution. Commenting
on the potential for the solution Dirk
Lindemeier, Head of Liquid Applications at Nokia Networks
explained, "Combining Predictive Video over Cellular with our
Liquid Applications makes it more efficient to notify upstream
content providers and mobile device clients as to the most
efficient time to fetch subscriber content. This is achieved using
distributed computing functionality within the mobile base station
that can extract real-time cell load information to offer a better
user experience related to access to high quality video
content."
"The capabilities made possible by the Predictive Video over
Cellular solution are a potential game changer as it relates to
delivering a phenomenal, personalized subscriber experience,"
stated Lior Netzer, vice president
and general manager, Emerging Mobile Business Unit, Akamai. "Giving
subscribers the content they want, when they want it and at the
highest quality possible presents great opportunity for the entire
mobile ecosystem."
About Akamai
Akamai® is the leading
provider of cloud services for delivering, optimizing and securing
online content and business applications. At the core of the
Company's solutions is the Akamai Intelligent Platform™ providing
extensive reach, coupled with unmatched reliability, security,
visibility and expertise. Akamai removes the complexities of
connecting the increasingly mobile world, supporting 24/7 consumer
demand, and enabling enterprises to securely leverage the cloud. To
learn more about how Akamai is accelerating the pace of innovation
in a hyperconnected world, please visit www.akamai.com or
blogs.akamai.com, and follow @Akamai on Twitter.
Contacts:
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|
Rob Morton
|
Tom Barth
|
Media
Relations
|
Investor
Relations
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617-444-3641
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617-274-7130
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rmorton@akamai.com
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tbarth@akamai.com
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SOURCE Akamai Technologies, Inc.