Redknee and Interdigital to Demonstrate Wi-Fi Monetization at Mobile World Congress
February 24 2015 - 4:30PM
InterDigital, Inc. (Nasdaq:IDCC), a mobile technology research and
development company and solutions provider, and Redknee Solutions
Inc. (TSX:RKN), a leading provider of real-time monetization and
subscriber management software, announced an upcoming demonstration
of Wi-Fi monetization use cases at this year's Mobile World
Congress.
The two companies plan to demonstrate Wi-Fi monetization use
cases that include location-based marketing with sponsored
advertisement and single to multi-day Wi-Fi passes for premium
Wi-Fi. The use cases are based on the companies' complete solution,
which includes InterDigital's Smart Access Manager (SAM) and
Redknee's Wi-Fi Monetization solution.
InterDigital's SAM is an intelligent network connectivity and
traffic management application for Android and iOS devices. It
provides subscribers an improved quality of experience (QoE) on
cellular and Wi-Fi wireless networks based on real-time conditions,
operator policies and user preferences. This enables mobile
operators to retain subscribers with intelligent offload for
congestion management and also provide upsell opportunities.
Redknee's Wi-Fi Monetization solution, powered by Redknee
Unified, is a 3GPP ANDSF Offload Policy Management platform with a
built-in location-based advertising engine. Deployable on-premise
or in the cloud, it is designed to help operators generate
additional revenue from their Wi-Fi investment while allowing the
operator to control the user's individual offload experience. By
looking at the relevant context such as the subscriber's profile,
rate plan, device type, the operator can control when, which,
and under what circumstances, the user has access to each hotspot.
In addition, the operator can generate additional revenue through
location-based advertising, sponsored data promotions, and
subscriber analytics, further maximizing the value of their limited
Wi-Fi assets.
"Redknee is pleased to partner with InterDigital to enable
operators to improve their customer experience, and generate new
revenue streams with Wi-Fi based marketing campaigns," said Chris
Newton-Smith, Redknee's VP of Marketing. "With Redknee Unified,
operators have the flexibility to better monetize their Wi-Fi
investment through innovative offerings."
In 2014, Redknee and InterDigital successfully deployed
monetization with roaming services with the Brazilian mobile
operator Oi, for the FIFA World Cup. Oi was able to better monetize
its Wi-Fi investment and enhance their customer's experience
through the pilot.
"To justify mobile operators' investment in Carrier Wi-Fi and
HetNets with improved wireless capacity, coverage and the QoE that
consumers want, it is essential that mobile operators have the
ability to monetize Wi-Fi and find other revenue streams," said
James Nolan, EVP, InterDigital Solutions. "InterDigital is excited
to partner with Redknee, to enable the Wi-Fi business use cases
using our innovative mobile technologies such as our Smart Access
Manager client."
Demonstrations will take place at both companies' stands: 5H41
and 7A71 at Mobile World Congress.
For more information on this technology and its benefits to
mobile phone users, please visit www.interdigital.com.
About Redknee:
Redknee is a leading global provider of innovative software
products, solutions and services. Redknee's award-winning solutions
enable service providers to monetize new services, business models
and content and to deliver a connected customer experience -
through either SaaS or on-premise based solutions. Redknee's
real-time monetization and subscriber management platform provides
innovative converged charging, billing, policy management, and
customer care solutions for over 200 communications service
providers and is supporting service providers to monetize digital
services across utilities and smart meters, transportation,
connected homes and vehicles, and other enterprises that are
emerging from the growing ecosystem of the Internet of Things
(IOT). Established in 1999, Redknee Solutions Inc. (TSX:RKN) is the
parent of the wholly-owned operating subsidiary Redknee Inc. and
its various subsidiaries. References to Redknee refer to the
combined operations of those entities.
For more information about Redknee and its solutions, please go
to www.redknee.com.
About InterDigital:
InterDigital develops technologies that are at the core of
mobile devices, networks, and services worldwide. We solve many of
the industry's most critical and complex technical challenges,
inventing solutions for more efficient broadband networks and a
richer multimedia experience years ahead of market deployment.
InterDigital has licenses and strategic relationships with many of
the world's leading wireless companies. Founded in 1972,
InterDigital is listed on NASDAQ and is included in the S&P
MidCap 400® index.
InterDigital is a registered trademark of InterDigital, Inc.
For more information, visit: www.interdigital.com.
CONTACT: Patrick Van de Wille
Email: patrick.vandewille@interdigital.com
+1 (858) 210-4814
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