Rite Aid Announces First-Ever Innovation Challenge
February 19 2015 - 9:12AM
Business Wire
Company Invites Consumers to Submit Product
Ideas That Will Improve the Health & Wellness of Rite Aid
Customers
Rite Aid (NYSE: RAD) announced today the launch of its
first-ever Innovation Challenge, a nationwide search for original
product ideas that will improve the health and wellbeing of Rite
Aid customers. Rite Aid’s Innovation Challenge is being conducted
in partnership with Edison Nation Medical, a leader in medical and
healthcare innovation. Edison Nation Medical will work to design,
develop and patent the chosen health and wellness products that
will be sold exclusively at Rite Aid stores and www.riteaid.com.
The challenge is open to all consumers and runs through March
31.
“Rite Aid is excited to hold its first-ever Innovation Challenge
because we believe that our customers, who inspire us every day,
are the best partners to help us develop unique products to meet
their individual wellness needs and likely those of many of our
other customers,” said David Abelman, Rite Aid senior vice
president of brand development and innovation. “In addition to
reinforcing Rite Aid’s commitment to innovation, this customer
centric challenge gives consumers the opportunity to become product
inventors and assist Rite Aid in bringing new, meaningful products
to our customers.”
If a product idea is chosen, the creator will be receive a
$2,500 advance along with ongoing royalties from product sales and
be named as the inventor on any patent issued. There is no limit to
the number of ideas that may be selected; Rite Aid is committed to
potentially developing product ideas that successfully pass Edison
Nation Medical’s 8-stage evaluation process and align with Rite
Aid’s goal of offering new products and services that assist its
customers in improving their health and wellness.
Each idea submitted requires a $25 entry fee. For complete
details, official rules or to submit an idea, customers can visit
www.riteaid.com/innovationchallenge.
“Edison Nation Medical is thrilled to be working with Rite Aid,
one of the nation’s leading drugstore chains, a company that
clearly sees the value in fostering innovation and outside-the-box
thinking,” said Robert Grajewski, Edison Nation Medical president.
“This challenge provides them with a unique opportunity to do even
more to improve the health of the customers and communities they
serve, and we look forward to working to helping them do so.”
Edison Nation Medical is a healthcare innovation marketplace
with deep expertise in open innovation, product development, and
medicine. Born out of collaboration with Carolinas HealthCare
System, one of the largest public health systems in the United
States, Edison Nation Medical's mission is to break down the
barriers to healthcare innovation. We make this a reality by
providing a clear and easy pathway through our open innovation
platform for anyone — physicians, nurses, entrepreneurs, even
patients and caregivers — to submit a medical invention idea for
full evaluation and potential commercialization.
Rite Aid Corporation is one of the nation's leading drugstore
chains with nearly 4,600 stores in 31 states and the District of
Columbia and fiscal 2014 annual revenues of $25.5 billion.
Information about Rite Aid, including corporate background and
press releases, is available through the company's website at
www.riteaid.com.
Rite Aid CorporationKristin Kellum,
717-975-5713Kristin.kellum@riteaid.com
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