New Generation Consumer Group Announces Reduction of Authorized Shares

WHITTIER, CA - February 12, 2015 - InvestorsHub NewsWire - New Generation Consumer Group (OTC PINK: NGCG) announced today that the Company has reduced the number of authorized shares by 1,250,000,000 from 2,000,000,000 to 750,000,000.

Charles E. Morrison, Chief Executive Officer of New Generation Consumer Group, stated, "We have one goal and that is to build a strong and profitable company. We plan to do this by successfully competing as a minority owned and operated business. Our snack and beverage business is developing as planned and we are working on additional distribution for our products. However, we need to expand in a manner that secures the interests of our current investors and shareholders. This is just one step toward these goals."

New Generation Consumer Group has already filed with the State of Delaware Division of Corporations to amend its certificate of incorporation to reflect the lower number. The par value of the stock is unaffected, as well as the current price per share.

Anthony Sykes, Chief Financial Officer of New Generation Consumer Group, was quoted as saying, "Reducing the Authorized Shares should enhance investor confidence while eliminating any illusion of dilution."

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its feature product. Our VIP Spirits Division will feature Excuse as our premium brand. Our initial product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, brand management, and various other services to its clients and helps them get more customers, increase sales, sell a product, or create brand awareness. Our snack division brings consumers more of spicy and intense flavors today’s sports fans want for their tailgate or sports themed parties. Additional information may be found at www.newgencg.com, www.facebook.com/muchomachomichelada, or www.twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as “expects,” “intends,” “believes,” and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company’s filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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