Former Coca-Cola Executive, Charles E. Morrison, Named As New
Generation Consumer Group CEO
WHITTIER, CA - February 12, 2015 - InvestorsHub NewsWire
- New Generation Consumer Group (OTC PINK:
NGCG) announced today it has appointed Mr. Charles E. Morrison
as its Chief Executive Officer.
Mr. Morrison is presently the Executive Vice President and
General Manager of Client Services for UniWorld Group Inc. Prior to
joining UniWorld, Mr. Morrison was Executive Vice President and
Partner at D.C.A., an advertising agency in Detroit, Michigan,
where he worked on such accounts as Daimler/Chrysler, Kmart,
General Mills, Ameritech, Carson Products, Western Union and Miller
Brewing Co. In the past, he has served as Vice President of
Multicultural Marketing for Coca-Cola USA, where he developed and
managed domestic efforts targeting these growing consumer segments,
with significant results. Under his leadership, Coca-Cola USA
realized dramatic growth in volume, profit and share in all three
major ethnic segments.
Mr. Morrison has more than 25 years of extensive marketing
experience, including Account Director for Burrell Advertising Inc.
where he was instrumental in developing McDonald’s and Carnation’s
successful ethnic marketing programs. In addition, he served in
various Brands, Sales and Promotions positions with Proctor &
Gamble and the Schlitz Brewing Company. An award-winning marketer,
nationally renowned for his work, Mr. Morrison has been the
recipient of 18 CEBA (Communications Excellence to Black Audiences
Awards), two Clio’s, two Addy’s and two U.S. Television Festival
Awards. Considered a leader in the field of ethnic marketing, Mr.
Morrison has been featured in numerous national media outlets,
including the Wall Street Journal, Ad Age, Black Enterprise, Ebony,
Essence, the New York Times, The Washington Post, The Chicago
Tribune, and in several books.
Phil Longoria, Director of Marketing and Corporate Relations for
New Generation Consumer Group, said, "Our Board of Directors
believes Charles E. Morrison will provide us with the leadership
and direction we need to successfully compete as a minority
owned and operated business. A great deal of our marketing efforts
is aimed towards minority groups and bringing both multicultural
and ethnic product lines to the market." Mr. Longoria continued,
"It takes an individual with a tremendous amount of experience, as
well as a culturally diverse background, to take our Company to the
next level."
About New Generation Consumer Group, Inc.
New Generation Consumer Group, Inc. (NGCG) is
a marketing and media company that currently operates through four
separate divisions: Mucho Macho, VIP Spirits, Monster Marketing,
and our Snack Division. Mucho Macho features Mucho Macho Michelada
Mix as its feature product. Our VIP Spirits Division will feature
Excuse as our premium brand. Our initial product will be a Top
Shelf Liqueur infused Premium Imported Vodka in a variety of
different flavors, followed by Excuse Whiskey. Monster Marketing
provides graphic design, web development, brand management, and
various other services to its clients and helps them get more
customers, increase sales, sell a product, or create brand
awareness. Our snack division brings consumers more of spicy and
intense flavors today’s sports fans want for their tailgate or
sports themed parties. Additional information may be found at
www.newgencg.com, www.facebook.com/muchomachomichelada, or www.twitter.com/MuchoMachoMiche.
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the timely development and market acceptance of products and
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actual results that the Company achieves may differ materially from
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forward-looking statements in order to reflect events or
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