New Generation Consumer Group Announces Successful Phase 1 Rollout of Mucho Macho Line of Products

WHITTIER, CA - February 12, 2015 - InvestorsHub NewsWire - New Generation Consumer Group (OTC Pink: NGCG), a consumer products marketing and media company, is pleased to announce the completion of the first phase of the launch of its Mucho Macho products. Our Mucho Macho Michelada mix is currently available in Kmart stores in the western United States, as well as more than 200 independent convenience stores. If you would like to try it for yourself, you can purchase 6 packs on Amazon.com for $4.99. It is also available in a larger 48 Count Case for $39.99. Interested shareholders are encouraged to use the following link to order http://www.amazon.com/Mucho-Macho-Michelada-Mix-Partiers/dp/B00B3ZL3BG/ref=sr_1_1?s=grocery&ie=UTF8&qid=1423695819&sr=1-1. Our plans call for expanding the availability of our product to larger retailers, convenience stores, and liquor stores.

Our line of alcoholic beverage and snack products are expected to be on the market under the Mucho Macho brand sometime in the first quarter of 2015. We have reached an agreement with a manufacturer for the production of our beer and snack product line, which includes hot peanuts, chips, and pork rinds. Additionally, the custom bottle mold has already been paid for and we plan to order the bottles for our Excuse Vodka Liquer in coming weeks. Production of both products is expected to begin in the first quarter of 2015.

Phil Longoria, Director of Marketing for New Generation Consumer Group, said "We believe our Mucho Macho product line is a superior product and there are no better products out there for food enthusiasts who love spicy food. While we are pleased with our successful launch, our goal is to build off of it and we continue to move our company forward."

The Mucho Macho line is the first of several brands New Generation Consumer Group plans to build. Each featured brand will have the capability to add additional products as the Company expands. New Generation Consumer Group plans to focus on building distribution for each of its product lines through supermarket and warehouse chain stores.

Charles E. Morrison, Chief Executive Officer of New Generation Consumer Group said “The successful launch of our Mucho Macho brand gives us a platform to build off of. Once consumers and retailers begin to recognize the Mucho Macho brand; our business model calls for the introduction of additional Mucho Macho products.” Mr. Morrison continued, “Our long-term strategy is to build multiple brands with multiple products under each. We have a talented team of professionals who have done this before and have every reason to believe we will continue down the path of success.”

Retailers and distributors are invited to contact the Company directly for more information on carrying the Mucho Macho line of products.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its feature product. Our VIP Spirits Division will feature Excuse as our premium brand. Our initial product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, brand management, and various other services to its clients and helps them get more customers, increase sales, sell a product, or create brand awareness. Our snack division brings consumers more of spicy and intense flavors today’s sports fans want for their tailgate or sports themed parties. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Corporate Relations and Retail Inquiries

Phil Longoria

(562) 907-3888

Phil@newgencg.com

Investor Relations

David Kugelman

Atlanta Capital Partners, LLC

(404) 856-9157

(866) 692-6847 Toll Free - U.S. & Canada

dk@atlcp.com

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