By Ted Mann And Joann S. Lublin 

General Electric Co. opened the door for its investors to get a seat on the company's board of directors.

GE said Wednesday it would begin allowing groups of shareholders to put forth nominees to the company's board, provided the candidates' backers own at least 3% of GE shares for at least three years.

The move makes the industrial conglomerate one of the few companies to adopt so-called proxy access. Hewlett-Packard Co. adopted such a measure in 2013, and Verizon Communications Inc. did so last year, but they remain rare. In 2014 annual corporate meetings, only 17 similar measures were voted on, and of those, just six received a majority of the vote, according to Institutional Shareholder Services, the biggest U.S. proxy-advisory firm.

"In talking with many of our shareowners and as part of our annual governance review, we decided that implementing proxy access was appropriate at this time," GE spokesman Seth Martin said in an email message.

GE investors and retirees have been frustrated with the company's stagnant stock price, which has been stuck below $30 since the financial crisis. Chairman and Chief Executive Jeffrey Immelt is working to increase the company's industrial revenue while reducing its reliance on earnings from its finance arm that investors value less.

GE shares rose 5 cents Wednesday to $24.77, but are down 2% so far this year.

Unlike other companies, GE hasn't been publicly targeted by institutional investors who have made such proxy-access measures a goal of corporate-governance changes. GE also hadn't previously put the issue to a vote of shareholders, as other companies have.

GE shareholder Kevin Mahar, who is affiliated with a GE union, submitted such a proposal for the 2015 proxy last year, according to public records. Lawyers representing GE attempted to exclude that proposal, but the Securities and Exchange Commission denied GE's request.

The only GE shareholders currently holding 3% of GE's shares outstanding are large institutional investors: Vanguard Group, State Street Global Advisors and BlackRock Inc., according to FactSet.

GE's board last week took the unusual step of embracing proxy access without submitting it for shareholder approval.

More than three years ago, a federal court shot down an effort by the SEC to impose proxy access on U.S. firms, leaving shareholders to push the issue company by company. The court-scuttled SEC rule would have allowed an investor or group of investors owning at least 3% of a company's stock for at least three years to win the right to nominate.

Among GE's board members is Mary Schapiro, who led the SEC at the time it issued proxy-access rules.

Similar proposals have gained wider investor support recently. The 17 such measures that reached a vote during annual meetings last year were approved by 33.9% of shares cast, according to ISS.

By contrast, the 13 proxy-access proposals voted on during 2013 garnered an average of 32.5% support--with three getting majority endorsement, ISS added. Shareholders have submitted 93 such resolutions for 2015 annual meetings, according to ISS.

New York City Comptroller Scott Stringer last fall began an initiative to ease the ability of shareholders to nominate directors at 75 companies.

At least eight U.S. companies voluntarily adopted some form of proxy access in recent years, said Michael Garland, an assistant comptroller responsible for corporate governance for New York City. Among those doing so was CF Industries Holdings Inc., which disclosed its board's bylaw adoption in a regulatory filing Tuesday.

Write to Ted Mann at ted.mann@wsj.com and Joann S. Lublin at joann.lublin@wsj.com

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