SANTA MONICA, Calif.,
Feb. 10, 2015 /PRNewswire/
-- IMAX Corporation (NYSE: IMAX) and The Walt Disney Studios,
a division of The Walt Disney Company (NYSE: DIS), today announced
that the highly anticipated live-action Cinderella –
directed by Academy Award® nominee Kenneth Branagh and starring Academy
Award® winner Cate Blanchett as the Stepmother and
Lily James in the timeless title
role – will be digitally re-mastered into the immersive
IMAX® format and released in
IMAX® theatres globally beginning March 13.
A live-action feature inspired by the classic fairy tale,
Cinderella is written by Chris
Weitz and produced by Simon
Kinberg, Allison Shearmur and
David Barron. Tim Lewis served as executive producer.
"Based on the timeless classic, Cinderella now is a
visually breath-taking live-action gem from the hugely talented
Kenneth Branagh, with whom we're
thrilled to partner again, as well as the wonderful team at
Disney," said Greg Foster, Senior
Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment.
"Having been fortunate to see the movie several weeks ago, we
believe Cinderella will resonate with movie-goers from
around the globe, and we can't wait to share it with IMAX audiences
worldwide."
The IMAX® release of Cinderella will be
digitally re-mastered into the image and sound quality of The IMAX
Experience® with proprietary IMAX
DMR® (Digital Re-mastering) technology. The
crystal-clear images, coupled with IMAX's customized theatre
geometry and powerful digital audio, create a unique environment
that will make audiences feel as if they are in the movie.
For more information about Cinderella, please visit
Disney's official website at http://disney.com/cinderella/.
About CINDERELLA:
The story of Cinderella follows the fortunes of young Ella
(Lily James) whose merchant father
remarries following the death of her mother. Eager to support her
loving father, Ella welcomes her new stepmother (Cate Blanchett)
and her daughters Anastasia (Holliday
Grainger) and Drisella (Sophie
McShera) into the family home. But, when Ella's father
unexpectedly passes away, she finds herself at the mercy of a
jealous and cruel new family. Finally relegated to nothing more
than a servant girl covered in ashes, and spitefully renamed
Cinderella, Ella could easily begin to lose hope. Yet, despite the
cruelty inflicted upon her, Ella is determined to honor her
mother's dying words and to "have courage and be kind." She will
not give in to despair nor despise those who mistreat her. And then
there is the dashing stranger she meets in the woods. Unaware that
he is really a prince, not merely an apprentice at the Palace, Ella
finally feels she has met a kindred soul. It appears her fortunes
may be about to change when the Palace sends out an open invitation
for all maidens to attend a ball, raising Ella's hopes of once
again encountering the charming Kit (Richard Madden). Alas, her stepmother forbids
her to attend and callously rips apart her dress. But, as in all
good fairy tales, help is at hand, and a kindly beggar woman
(Helena Bonham-Carter) steps forward
and – armed with a pumpkin and a few mice – changes Cinderella's
life forever.
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to
connect with audiences in extraordinary ways, and, as
such, IMAX's network is among the most important and
successful theatrical distribution platforms for major event films
around the globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing. As of September 30, 2014, there were 880 IMAX theatres
(751 commercial multiplexes, 19 commercial destinations and 110
institutions) in 60 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience® and IMAX Is Believing® are
trademarks of IMAX Corporation. More information about the Company
can be found at www.imax.com. You may also connect IMAX on Facebook
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
This press release contains forward looking statements that
are based on IMAX management's assumptions and existing information
and involve certain risks and uncertainties which could cause
actual results to differ materially from future results expressed
or implied by such forward looking statements. These risks and
uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
Media:
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Investors:
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IMAX Corporation - New York
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IMAX Corporation – New York
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Ann Sommerlath
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Teri Loxam
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212-821-0155
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212-821-0110
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asommerlath@imax.com
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tloxam@imax.com
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Entertainment Media:
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Business Media:
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Principal Communications Group
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Sloane & Company – New
York
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Los
Angeles
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Whit
Clay
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Melissa Zukerman/Paul Pflug
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212-446-1864
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323-658-1555
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wclay@sloanepr.com
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melissa@pcommgroup.com
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paul@pcommgroup.com
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SOURCE IMAX Corporation