Minerco's Level 5 Launches 1st Ad Campaign for VitaminFIZZ(R)
January 15 2015 - 9:15AM
Level 5 Beverage Company, Inc., a subsidiary of Minerco
Resources, Inc. (OTC:MINE), has just
launched its first consumer advertising campaign for its fast
growing flagship beverage, VitaminFIZZ®. The current ad buy is
exclusively with Clear Channel Communications and has started with
a schedule of radio commercials running throughout Southern
California with billboard ads expected in early February. As part
of the campaign, VitaminFIZZ will be featured in the "Ryan's
Buyin'" segment on the Ryan Seacrest Radio Show
which airs weekday mornings in Los Angeles.
The "pilot" campaign is set to run for approximately 2 months in
the Southern California area and is designed to drive consumer
traffic to retailers in the region currently carrying the lightly
sparkling beverage, which include Walgreens and Kmart with more in
the pipeline. The radio spots and upcoming billboard ads focus on
highlighting specific retail locations as well as offering a
variety of special pricing promotions.
"The VitaminFIZZ distribution network has been growing at an
aggressive pace in Southern California, and this saturation of the
market has allowed us to launch our advertising efforts even
earlier than anticipated," says V. Scott Vanis, Minerco's Chairman
and CEO. "We are very excited to have Clear Channel and Ryan
Seacrest on board with us and will be looking very closely at this
campaign as we prepare for a much heavier advertising program this
spring."
Currently, VitaminFIZZ, the only sparkling water that offers
100% of the Recommended Daily Intake of Vitamin B3, B5, B6, B12 and
Vitamin C, can be found in in approximately 900 locations within
the NYC metro and Southern California markets as well as online at
Amazon.com. The fast growing beverage is distributed to locations
in New York and Southern California through distributors Drink King
and Avanzar, respectively. Level 5 also recently signed a deal with
Advantage Sales and Marketing to increase the distribution
footprint throughout the US.
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing
beverage with an awesome boost of essential vitamins developed to
quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non
GMO, has zero calories and contains 100% of recommended daily
Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now
that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange,
Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry
Lemonade and Coconut Pineapple. See more at: www.vitamin-fizz.com,
www.twitter.com/vitaminfizz, www.facebook.com/drinkvitaminfizz and
www.instagram.com/vitaminfizz.
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of
Level 5 Beverage Company, Inc. (Level 5), a specialty beverage
company which develops, produces, markets and distributes a
diversified portfolio of forward-thinking, good-for-you consumer
brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin
Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®.
http://minercoresources.com.
Public Disclosure
Details of the Company's business, finances and agreements can
be found as part of the Company's continuous public disclosure as a
fully reporting issuer under the Securities Exchange Act of 1934
filed with the Securities and Exchange Commission's ("SEC") EDGAR
database. For more information, please visit:
http://www.minercoresources.com. The above statements have not been
evaluated by the Food and Drug Administration (FDA). These products
are not intended to diagnose, treat, cure or prevent any
disease.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
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revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
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results to differ materially from our forward-looking
statements.
CONTACT: Media Contact:
Jason Grimley
Spelling Communications
323-309-8714
jasongrimley@spellcom.com
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