SKECHERS Helps Pete Rose Walk “The Hall” During the Super Bowl
January 29 2015 - 07:51PM
Business Wire
Baseball Icon to Appear in Humorous Big Game
Relaxed Fit® Footwear Commercial
SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company
will return to the Super Bowl with a commercial starring legendary
baseball great Pete Rose. The Relaxed Fit footwear spot features
the iconic star in “the hall.” Should he enter the hall? Visit the
SKECHERS YouTube channel or watch for the ad during Sunday’s
marquee matchup on NBC between Seattle and New England to find
out.
Relaxed Fit from SKECHERS Big Game
commercial starring Pete Rose (Photo: Business Wire)
“I am thrilled that people around the world will get to see me
walk a hall – even though it may not be THE Hall!” said Pete Rose.
“I can’t say the Super Bowl was on my bucket list, but I’m
certainly glad to be there.”
“Pete isn’t just a baseball legend, he’s an American icon – and
there’s no better place for an American icon than the Super Bowl,”
added Michael Greenberg, president of SKECHERS. “Besides, what
better place is there for Pete to state his case for the Hall?
Maybe the hundred million plus people watching will turn the
tide.”
This year’s campaign marks SKECHERS’ fifth appearance in the
world’s biggest advertising platform, the Super Bowl. Starting in
2010, SKECHERS utilized the star power of Joe Montana, followed by
basketball and business icon Mark Cuban and the adorable French
Bulldog Mr. Quiggly, and most recently a man wearing Skechers GOrun
2 raced a cheetah.
SKECHERS has a long history working with icons. Additional
advertising campaigns feature Meb Keflezighi, Joe Namath, Mariano
Rivera, Wayne Gretzky, Karl Malone, Kareem Abdul-Jabbar, Rick Fox,
Ronnie Lott, Tommy Lasorda, and most recently Ringo Starr.
Relaxed Fit from SKECHERS footwear offers fashionable appeal
with a design that features a roomier fit and unique SKECHERS
Memory Foam footbed for instant comfort. The men’s footwear line is
available in SKECHERS retail stores as well as department and
footwear stores around the globe.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States via department and specialty stores,
Company-owned SKECHERS retail stores and its e-commerce website,
and in over 100 countries and territories through the Company’s
international network of 12 subsidiaries in Canada, Brazil, Chile,
Japan, and 27 countries in Western and Central Eastern Europe, as
well as through joint ventures in Asia and distributors around the
world. For more information, please visit skechers.com, and follow
us on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion and automation plans for the
Company’s European Distribution Center. Forward-looking statements
can be identified by the use of forward looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include
international, national and local general economic, political and
market conditions including the ongoing global economic slowdown
and market instability; entry into the highly competitive
performance footwear market; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers, decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2013, and its
Form 10-Q for the quarter ended September 30, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150129006690/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326
Skechers USA (NYSE:SKX)
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