CANTON, Mass., Jan. 28, 2015 /PRNewswire/ -- This
week marks the one year anniversary of the launch of
Dunkin' Donuts' DD
Perks® Rewards program, offering guests nationwide points toward
free Dunkin' Donuts beverages for every visit they make at
participating Dunkin' Donuts locations. To celebrate the
program's first anniversary, this week Dunkin' Donuts has a special
present for its loyal guests, offering all DD Perks members an
extra special perk of 200 points, good for a free, any-size
beverage of their choice, with any purchase. This special
anniversary offer is available through February 1.
Also now through February 6,
anyone who enrolls in DD Perks via the Dunkin' Mobile® App using
special promo code "BONUS" will receive a free $5 Dunkin' Donuts Card and a free Dunkin' Donuts
beverage of any size. The $5 Card
will be sent virtually to members via the Dunkin' Mobile App upon
DD Perks enrollment completion. To receive the Card, people must
enroll in DD Perks through the Dunkin' Mobile App, and must have an
active Dunkin' Donuts Card.
With DD Perks, guests earn five points for every dollar they
spend on qualifying purchases at Dunkin' Donuts when they pay using
an enrolled Dunkin' Donuts Card, either plastic or via the Dunkin'
Mobile App. Once a member accrues 200 points, he or she receives a
coupon for a free any-size beverage of their choice, redeemable at
participating Dunkin' Donuts restaurants. Members have the
opportunity to share their rewards through the Dunkin' Mobile App
with friends, family and colleagues to help keep them running on
Dunkin'.
DD Perks members also receive a coupon for a free, any size
beverage upon enrollment and on their birthday. Additionally,
throughout the year DD Perks members receive exclusive offers,
rewards and bonus points towards their favorite food and beverage
purchases. To enroll in DD Perks download the Dunkin'
Mobile App or visit www.DDPerks.com.
According to John Costello,
Dunkin' Brands President, Global Marketing and Innovation, "When we
launched DD Perks, our goal was to reward our guests' allegiance
and passion for our brand with a robust loyalty program unsurpassed
in QSR. With more than two million members in just the first year,
DD Perks clearly resonates with our guests a seamless way to
enhance visits to Dunkin' Donuts. We are proud to celebrate our
first year with a special anniversary perk, and looking forward to
continuing to find new and innovative ways to show appreciation for
our DD Perks members."
The DD Perks program is fully integrated into the Dunkin' Mobile
App for enrollment and mobile payment, and is available for free
from the App Store on iPhone or iPod touch or
at www.itunes.com/appstore and from the Google Play Store
at https://play.google.com/store. Through the App, guests can
enroll in DD Perks, view point balances, access exclusive offers,
and much more. The Dunkin' Mobile App also allows guests the option
of sending virtual Dunkin' Donuts Cards to friends, family and
colleagues with the mGift feature. Dunkin' Donuts Cards can be
mGifted three ways: via text, email, or Facebook Connect. Dunkin'
Donuts Cards are available in-store in amounts from $2 to $100, at many
pharmacy and big box retailers, as well as through the Dunkin'
Mobile App and at www.DunkinDonuts.com. Dunkin' Donuts Cards
never have fees and they never expire.
To learn more about Dunkin' Donuts
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for eight
years running. The company has more than 11,000 restaurants in 36
countries worldwide. Based in Canton,
Mass., Dunkin' Donuts is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Heather McIntyre
Dunkin' Brands
781-737-5200
Heather.McIntyre@dunkinbrands.com
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SOURCE Dunkin' Donuts