By Annie Gasparro And Melanie Trottman 

Ten former restaurant workers sued McDonald's Corp. along with one of its franchisees for alleged wrongful termination, in a move that tests the legal implications of a recent decision by the National Labor Relations Board's general counsel to hold the fast-food giant accountable for franchisees' actions.

The complaint, filed on Thursday in the U.S. District Court for the Western District of Virginia, alleges that the 10 minority employees who worked at two McDonald's locations in Virginia run by the franchisee, Michael Simon, were fired because of their race, or quit because of racial harassment.

The former workers claim that Mr. Simon, who took over the stores in 2013, wanted to reduce the number of African-American employees and hire more white employees. They say supervisors told workers they were conducting a hiring fair because they "need to get the ghetto out of the store," and that it was "too dark" in the restaurant.

Mr. Simon couldn't immediately be reached for comment Thursday. Calls to his restaurants were directed to McDonald's, which declined to provide contact information for him. Local media in Virginia reported in May, when the allegations initially surfaced, that he denied firing employees based on race and said in a statement that "I continually strive to maintain an environment in which everyone feels valued and accepted."

McDonald's said it hadn't seen the lawsuit, but would review the matter carefully. "McDonald's has a long-standing history of embracing the diversity of employees," the company said. "McDonald's and our independent owner-operators share a commitment to the well-being and fair treatment of all people who work in McDonald's restaurants."

The lawsuit will test the civil-court ramifications of recent NLRB moves that could fundamentally reshape the relationship between big retailers and their franchisees. The NLRB's general counsel in July determined McDonald's could be treated as a joint employer with its franchisees in a series of worker complaints over employment conditions.

The NLRB then last month issued complaints naming McDonald's along with its franchisees for allegedly violating rights of restaurant workers who participated in activities to improve wages and working conditions.

Marshall Babson, an attorney at Seyfarth Shaw LLP who represents employers in labor cases, said that when the general counsel's reasoning challenges conventional understanding as the July decision did, it often gives way to related civil lawsuits. "It could spark all these lawsuits...but the court isn't bound by the NLRB's findings," said Mr. Babson, a former NLRB member.

McDonald's and some business groups argue that holding the franchiser accountable for franchisees' actions is unfair because franchisees set wages and control working conditions in their restaurants.

In issuing its complaints last month, the NLRB general counsel's office said that its investigation found that McDonald's, through its franchise relationship and its use of tools, resources and technology, "engages in sufficient control over its franchisees' operations, beyond protection of the brand, to make it a putative joint employer."

Trade groups such as the International Franchise Association say treating franchisers as joint employers undermines a longtime business model they say gives store owners autonomy and helps the economy thrive. They also say it makes franchisees more vulnerable to campaigns by union-backed groups, like Fast Food Forward, a group backed by the Service Employees International Union that has helped organize protests at McDonald's and other chains for demanding a $15 hourly minimum wage and the right to form a union without employer backlash.

The National Association for the Advancement of Colored People and Fight for 15--a campaign established by Fast Food Forward to improve working conditions for retail workers--are providing organization support to the 10 former employees who filed the suit. Fight for 15 also is providing financial support, according to a person close to the plaintiffs, and it launched a hotline in response to the allegations for workers nationwide to report any similar incidences, suggesting it's interested in pursuing further litigation.

The former employees say they are requesting a jury trial after the Equal Employment Opportunity Commission conducted an investigation and gave them permission to file a lawsuit. They are not going through the NLRB because it governs collective bargaining issues, and the nature of this complaint is discrimination.

Write to Annie Gasparro at annie.gasparro@wsj.com and Melanie Trottman at melanie.trottman@wsj.com

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