HENDERSON, NV - (NewMediaWire) - January 20, 2015 - Café
Serendipity Holdings, Inc, aka Force Fuels Inc. (OTC
PINK: FOFU), is pleased to announce that it has entered
into a strategic partnership agreement with mCig Inc. (OTCQB: MCIG),
where by each Party will receive securities of equal value in the
other entity upon closed agreement. mCig, Inc. is a publicly-held
technology company focused on the legal medical marijuana and
recreational cannabis markets, and owns, manufactures, and
distributes the mCig®, VitaCig®, and Vapolution products. Café
Serendipity believes that partnering with mCig, Inc. will be
mutually beneficial to both companies through the doubling of
branding and product awareness efforts.
"Café Serendipity is excited to be participating with mCig.
Their unique product lines are a perfect marriage with our branded
licensed network and will be integral as we build out our
distribution channels. We believe that by partnering with mCig, we
will be able to synergize our brands and help one another to remain
leaders in this quickly expanding market," explained Bob McNulty
Chairman of Café Serendipity.
mCig, Inc. CEO Paul Rosenberg stated that, "With this new
agreement, mCig is moving very quickly to expand its footprint
across all major marijuana-friendly states. We are delighted to be
working with Café Serendipity and participate in the build out of
their exciting brand. This presents a fantastic opportunity for
mCig to distribute our growing product line via Café' Serendipity's
network and allows us to have a continued interest in the growth of
this dynamic young company."
About Café Serendipity Holdings, Inc, fka Force Fuels
Inc.
Based in Henderson, Nevada, Force Fuels Inc. owns and operates Café
Serendipity Inc., a builder of upscale branded turnkey retail
stores, financial solutions, technology and science to the
recreational and medical marijuana industry. The company plans to
market a unique branded product line of accessories, apparel,
coffee and teas, bakery and other edibles, lotions, marijuana and
oils through a coast to coast franchise and dealer network to the
recreational and the approximately 6,000 existing legal medical
marijuana dispensaries in the USA.
About mCig, Inc.
mCig, Inc. (MCIG) is
a technology company focused on two long-term secular trends
sweeping the globe: (1) The decriminalization and legalization of
marijuana for medicinal or recreational purposes (2) The adoption
of electronic vaporizing cigarettes (commonly known as "eCigs") by
the world's 1.2 billion smokers. The company believes that a
well-regulated marijuana industry is emerging as more states follow
the lead of Alaska, Colorado, Oregon, and Washington in legalizing
marijuana. A similar trend is developing within the eCig industry
following the first acquisition of an electronic cigarette brand
(Blucigs) by a traditional tobacco company Lorillard Inc. for $135
million followed by another acquisition in February 2014 by Altria
Group Inc. of Green Smoke for $150 million. Wells Fargo analyst
Bonnie Herzog estimates that eCig sales may rise from $1 Billion in
2013 to $10 billion over the next three years.
Safe Harbor: This release contains statements that constitute
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These statements
appear in a number of places in this release and include all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of High Performance Beverage
Company, its directors or its officers with respect to, among other
things: (i) financing plans; (ii) trends affecting its financial
condition or results of operations; (iii) growth strategy and
operating strategy. The words "may," "would," "will," "expect,"
"estimate," "can," "believe," "potential" and similar expressions
and variations thereof are intended to identify forward-looking
statements. Investors are cautioned that any such forward-looking
statements are not guarantees of future performance and involve
risks and uncertainties, many of which are beyond Force Fuels Inc.
ability to control, and that actual results may differ materially
from those projected in the forward-looking statements as a result
of various factors. More information about the potential factors
that could affect the business and financial results is and will be
included in Force Fuels Inc. filings with the OTC Markets,
Securities and Exchange Commission and/or the company's
website.
Source: Cafe Serendipity Holdings, Inc.