By Andrew Ackerman And Joann S. Lublin 

WASHINGTON--U.S. securities regulators declared a temporary cease-fire in a continuing battle over whether companies can exclude shareholder ballots that conflict with management's own proposals.

The Securities and Exchange Commission on Friday disclosed it was reversing a controversial December decision in which agency staff agreed Whole Foods Market Inc. could exclude a nonbinding shareholder proposal that would make it easier for investors to nominate directors at the high-end grocer. Whole Foods said it should be allowed to exclude the proposal because it was offering a similar corporate-governance change.

The SEC said going forward it would take "no views" on whether companies could leave such proposals out of their proxy materials. Instead, it plans to review a rule that has allowed firms to exclude measures if management plans to offer similar changes to its governing documents. The reversal will affect all companies, not just Whole Foods.

The SEC's December decision allowing Whole Foods to ignore the shareholder proposal prompted more than 20 companies to seek permission to exclude similar corporate governance proposals.

In a statement, SEC Chairman Mary Jo White said she directed staff to review the issue "due to questions that have arisen about the proper scope and application of" the rule.

Under current SEC rules, a qualifying shareholder can seek to require a company to publish certain proposals in the company's proxy statements. Companies can ignore shareholder proposals if they fit a set of roughly a dozen exclusions, including if they "conflict" with a proposal the firm is including in its proxy at the same time.

Companies also can ask SEC staff for a green light to exclude specific proposals, or go to court to block proposals they don't like. Some attorneys said the SEC's move could lead more companies to litigate rather than risk a possible SEC enforcement case for excluding proposals.

In December, the SEC said Whole Foods could exclude a proposal filed by James McRitchie, an activist investor who runs corporate governance website CorpGov.net, that would have allowed shareholders owning at least 3% of the company's stock for three years to nominate their own directors.

Initially the company countered with a proposal of its own that would have allowed an investor who owned at least 9% of the company for five years to nominate directors, even though no single investor owns that much of the company's stock. It subsequently lowered that threshold to 5%, though investor advocates warned that bar was still too high.

A spokeswoman for Whole Foods said the company is "reviewing" the SEC's move but offered no further comment. Mr. McRitchie said the SEC's move was "a victory for shareholders."

Friday's decision comes amid a growing frustration by some public companies that the SEC has abdicated its traditional role as referee separating frivolous shareholder proposals from legitimate ones. Many companies are gearing up for annual meetings this spring, a period when most companies hold meetings and vote on proxy resolutions.

Resolutions like Mr. McRitchie's come more than three years after a federal court shot down an effort by the SEC to impose so-called proxy access on U.S. firms, leaving shareholders to push the issue company by company. Mr. McRitchie's "proxy access" proposal mirrors the court-scuttled SEC rule, which would have allowed an investor or group of investors owning at least 3% of a company's stock for at least three years to win the right to nominate.

Similar proposals have gained wider investor support recently. Seventeen such measures reached a vote during annual meetings last year, winning an average of 33.9% of shares cast, said Institutional Shareholder Services, the biggest U.S. proxy-advisory firm. And six received a majority of votes during 2014 annual meetings.

By contrast, the 13 proxy access proposals voted on during 2013 garnered an average of 32.5% support--with three landing majority endorsement, ISS added. So far, shareholders have submitted 87 such resolutions for 2015 annual meetings, according to ISS.

Among companies with investor resolutions on proxy access headed to a vote this year are Monsanto Co. and CSP Inc., ISS data show.

New York City Comptroller Scott Stringer, who this fall began an initiative to ease the ability of shareholders to nominate directors at 75 companies, welcomed the SEC's review. He said it was necessary because companies have begun to "game" the proxy process by offering their own resolutions that aren't as strong as what shareholders are agitating for.

The success of investors like Mr. McRitchie will depend on their ability to win over larger institutional investors, many of which have policies that support proxy access. Vanguard Group Inc., which oversees about $3 trillion in assets, is in the process of updating its voting guidelines to support giving shareholders that have owned 5% of a company's shares for three years the right to nominate board members, according to a person familiar with the matter.

Liz Hoffman contributed to this article.

Write to Andrew Ackerman at andrew.ackerman@wsj.com

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