LAS VEGAS, Jan. 12, 2015 /PRNewswire/ -- Pure
Hospitality Solutions, Inc., (OTC: PNOW) announced today, the
Company's newly re-tooled, FROL (Friendly Reservation Online)
online hotel booking engine, will be re-launched as Oveedia;
positioned as the GDS/IDS/OTA and mobile hub for the Central
American-Caribbean region's Latin countries.
"The newly re-tooled FROL system, 'Oveedia,' will be more than
an online hotel booking engine," stated Melvin Pereira, President & CEO of Pure
Hospitality Solutions. "Oveedia will ultimately become a full
service online 'hospitality' booking engine. What's even more
exciting, is that Oveedia, will be to the Central
American-Caribbean region, what Trivago was to Germany before Expedia's $600+ Million
acquisition, or Thailand's Agoda;
purchased by Priceline."
Mr. Pereira continued, "There are nine Latin countries within
this specific region. Tourism here is growing rapidly across the
board, and right now, because the growth spurt is so sudden, there
is a void for online travel platforms and mobile applications that
can provide access to thousands of lesser known lodging and
vacation properties, not readily available through more well-known
OTA's. As with other online mobile travel platforms that were
originally 'region specific,' this makes Oveedia a prime
opportunity for PURE to develop, grow and sell."
Management indicated that it's widely believed that PURE is in
the right place at the right time; especially with the recent U.S.
policy change toward Cuba. While
there has always been tourism to parts of Central America and the Caribbean, the majority has been to better
known areas of the Dominican
Republic, Belize and
Costa Rica. However, simply take
into account that the western coastline of Costa Rica is just now being built up. With
recent major developments, such as Jaco
Beach's largest development to date – Croc's Casino Resort
(sitting less than 90 meters north of PURE's Bahia Encantada
project) – it becomes rather obvious that there is a vast amount of
area within this region, not known to non-region specific
GDS/IDS/OTA's, because either (a) many vacation properties didn't
exist until recently, or (b) tourism demand in this region was not
yet significant enough as a whole to warrant the investment into
market develop.
Mr. Pereira continued, "Our focus on creating a Central
American-Caribbean hub, will give Oveedia the advantage that the
original FROL didn't have when it was tested in the United
States. Further, as previously mentioned, with the
advancements in technology, Oveedia will offer map integrations, be
exponentially faster, much more powerful and will significantly
increase web registrations, while giving hoteliers a
well-integrated twitter support platform, to manage customer
comments and/or support inquires in real time. Most important,
Oveedia will be extremely cost effective, to provide increased
intrinsic value to both the hotelier and traveler."
Management anticipates Oveedia will be fully launched and
scalable as of the 2nd Quarter of 2015. The Company is
also launching several funding initiatives to help ensure that the
majority of the capital raised – required to complete the
development and launch of Oveedia – is non-toxic to PURE's
capitalization structure. Lastly, Management indicated that on
January 13th, 2015, the
Company will release detailed information regarding the original
FROL system.
Mr. Pereira concluded, "To understand the significance of
Oveedia, one must first understand the original FROL. Therefore, we
will release a detailed summary of the original FROL. This will
include its manuals, evidence of its structural integrities and
other proprietary aspects of the U.S. testing. Then, and only then,
will our shareholders likely come to truly understand why a region
specific online hotel booking engine, in a rapidly developing
tourist area, is an absolute home run for both PURE and those
shareholders committed to the long-term vision of our Company."
About Pure Hospitality Solutions, Inc.
PURE
provides proprietary technology, marketing solutions and branding
services to hotel operators and condominium owners. The Company's
vision is to build competitive operations in the areas of (i)
online marketing and hotel internet booking engine services, (ii)
hotel branding and, (iii) own, operate and in some instances
develop, boutique hotels under the new, "by PURE" brand.
PR Links:
PURE Website: http://www.purenow.solutions/
PURE PNOW Ticker Info:
www.purenow.solutions/pure-investors-relations/
PURE FROL Basic Info:
http://www.purenow.solutions/frol/
PURE Oveedia Access: http://www.oveedia.com/
PURE Glossary:
http://www.purenow.solutions/pure-glossary/
PURE Tripadvisor Central America Analysis:
http://www.purenow.solutions/wp-content/uploads/2015/01/Tripadvisor.jpg
PURE Bahia Encantada Project:
http://www.purenow.solutions/bahia-encantada/
PURE Press – New Online Hotel Booking Engine:
http://www.purenow.solutions/new-online-hotel-booking-engine/
Related Links:
PURE Pinterest : http://www.pinterest.com/purehss/
PURE Bahia-Encantada Video:
http://www.purenow.solutions/Videos/PURE.mp4
PURE Facebook: https://www.facebook.com/PUREnow
PURE Twitter: https://twitter.com/purehss
PURE Google +:
https://plus.google.com/+PurenowSolutionsplus/
Safe Harbor Statements in this news release that are not
historical facts, including statements about plans and expectations
regarding products and opportunities, demand and acceptance of new
or existing products, capital resources and future financial
results are forward-looking. Forward-looking statements involve
risks and uncertainties which may cause the Company's actual
results in future periods to differ materially from those
expressed. These uncertainties and risks include changing consumer
preferences, lack of success of new products, loss of the Company's
customers, competition and other factors discussed from time to
time in the Company's filings with the Securities and Exchange
Commission.
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SOURCE Pure Hospitality Solutions, Inc.