AMSTERDAM, January 15, 2015 /PRNewswire/ --
More Than 580,000 Accommodations
Ready to Book in Just Two Taps
Personalized Search Results with
Booking.com's Best Price Guarantee
When making accommodation reservations within 48 hours,
travelers don't need to sacrifice quality, breadth of choice or
satisfaction for spontaneity. Booking.com, the world's number one
accommodation site, today announced the launch of Booking Now, a
new mobile app that revolutionizes the on-demand travel space by
providing a completely personalized booking experience tailored to
individual customer preferences and location. By harnessing the
power of data based on user behavior as well as GPS technology,
Booking Now is the only App to showcase the world's largest
selection of more than 580,000 properties around the globe to
provide custom accommodation recommendations for spontaneous
travelers.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7419151-booking-now-app-launch/
Rooted in and developed out of a deep understanding of
proprietary customer data, the launch of Booking Now supports the
growing importance of mobile when it comes to booking
accommodations within 48 hours. According to Booking.com data,
worldwide almost half of reservations made within 48 hours are
booked on a mobile device.
"With the launch of Booking Now, we're increasing our investment
in mobile by leveraging our global scale, assets and partnerships
to accommodate the growing number of customers who are booking
reservations within two days or less of their stay," said
Darren Huston, Chief Executive
Officer of Booking.com. "The new App puts users at the center of
the booking experience, drawing from our vast database of
properties to meet their specific preferences at the very moment
they need to book. Booking Now is designed to deliver a seamless
mobile experience for spontaneous consumers, fitting perfectly into
their multi-device, on-demand lifestyle."
Booking Now personalizes real-time search results based on the
unique traveler profile created by each first-time user to indicate
specific accommodation preferences, such as desired price range and
options like parking, breakfast and Wi-Fi. Users are then presented
with the most relevant available accommodation suggestions based on
their profile and within their defined location. Users can quickly
and easily browse through the recommended options with a single
swipe of their finger and book their preferred accommodation in
just two taps. With Booking Now's predictive analytics, the more
frequently customers use the App, the more personalized their
recommended matches become. Additionally, as users swipe through
the App, they can pin their top hotel choice to the map to create a
short, visual list for quick and easy reference.
Further customizing the experience, Booking Now results can also
be based on the user's current street-level location anywhere in
the world. The App's GPS technology then provides step-by-step
directions from the current location directly to the user's
accommodation of choice, a first for hotel-booking
applications.
Backed by Booking.com's reliable global network with 24/7
customer support and access to the world's largest network of more
than 40 million verified guest reviews, Booking Now is designed to
sit alongside the existing Booking.com mobile application and will
continue to offer users the best price, with no hidden fees and a
seamless "pay when you stay" model.
Booking Now will be available for download in the U.S. in
Apple's App Store on January 15,
2015, with a continued global roll out in the following
weeks.
About Booking.com:
Booking.com is the world leader in booking hotel and other
accommodations online. It guarantees the best prices for any type
of property - from small independents to five-star luxury. Guests
can access the Booking.com website anytime, anywhere from their
desktops, mobile phones and tablet devices, and they don't pay
booking fees - ever. The Booking.com website is available in 42
languages, offers over 580,000 hotels and accommodations including
more than 200,000 vacation rental properties and covers over 70,000
destinations in more than 200 countries worldwide. It
features over 40 million reviews written by guests after their
stay, and attracts online visitors from both leisure and business
markets around the globe. With over 17 years of experience and a
team of over 8,300 dedicated employees in 150+ offices worldwide,
Booking.com operates its own in-house customer service team, which
is available 24/7 to assist guests in their native languages and
ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates
Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN).
Follow us on Twitter, Google+ and Pinterest, like us on Facebook,
or learn more at http://www.booking.com.
For further information, please contact:
Joseph Moscone, Senior Manager of
Public Relations for the Americas
Joseph.Moscone@booking.com
+1-212-548-3491
Eleni Garbis Simmoneau, MWW
esimmoneau@mww.com
+1-646-376-7041
Video:
http://www.multivu.com/players/English/7419151-booking-now-app-launch/
SOURCE Booking.com B.V.