World’s Greatest eBook and Audiobook Reward Collection Now Redeemable by Viggle Users
January 15 2015 - 8:00AM
Business Wire
460,000 eBooks and 65,000 Audiobooks Join
Movies, TV Shows and Tunes – Making Watching TV More Rewarding than
Ever
Starting this week, Viggle users (NASDAQ:VGGL) can redeem their
accrued points from an expansive ebook and audiobook collection
consisting of almost 460,000 ebooks and 65,000 audiobooks. Whether
members are into fiction or nonfiction, art, biography, business,
mysteries, religion, travel or sci-fi—or any other genre—the Viggle
library has something for everyone. Most of the major U.S.
publishers are represented in the collection. The books are
downloadable for reading and listening pleasure on smartphones or
tablets. With major new releases anticipated weekly, the collection
of titles will grow.
This addition of audio and ebooks expands the already extensive
collection of redeemable movie, television and music options that
are available to members of the Viggle entertainment marketing
platform that rewards users for watching TV and movies, listening
to music, and watching videos. Viggle members will now be able to
use their points on viggle.com to download their favorite
audiobooks and ebooks. Best-sellers and classics are also
available. Since its launch, Viggle members have redeemed over $20
million from a vast selection of rewards for watching their
favorite TV programs and listening to music.
“Viggle point redemptions are increasing as our members
recognize that ‘viggling’ while watching TV and listening to music
makes this time a valuable experience in a whole new way. Our
digital entertainment redemptions are up more than 250% since we
launched movies and TV shows as reward options last quarter,” says
Greg Consiglio, president and COO of Viggle. Based on market
consensus numbers from Digital eBook World, in 2013, the eBook
marketplace brought in $1.3 billion in revenue and ebooks accounted
for 27% of all adult trade sales. “Certainly, we expect Viggle
members to embrace the opportunity to redeem their earned points
for ebooks and audiobooks and that this new option will grow as it
is welcomed.”
It is estimated that in an average U.S. home a television is on
6 hours, 47 minutes per day, which totals approximately 250 billion
hours of annual television watching (California State University,
Northridge). Considering this fact, the free Viggle app offers its
users amazing value and opportunity. Consumers can now watch TV –
just like they are already doing all week, yet have that habit “pay
off” as they redeem a book or movie download on Viggle. Without a
Viggle membership those extra fun books, movies and music downloads
would be a household expense.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. Viggle Platform had total reach of 28.5 million in November
2014, including over 7.7 million Viggle registered users. Since its
launch, Viggle members have redeemed over $20 million in rewards
for watching their favorite TV programs and listening to music.
Members can use Viggle’s store, accessible through the Viggle app
or on Viggle.com, to redeem their Viggle Points for TV show, movie,
and music downloads. In addition, Viggle operates Wetpaint, which
offers entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
Investors:IRTH CommunicationsRobert Haag,
866-976-4784VGGL@irthcommunications.comorInvestor Relations:Viggle
Inc.John C. Small, 646-738-3220CFOjohn@viggle.comorMedia:Dian
Griesel InternationalLaura Radocaj,
212-825-3210lradocaj@dgicomm.com