Skechers Performance Expands its Growing Roster of Elite Athletes with its Newest Brand Ambassador LPGA Golf Pro Belén Mozo
January 14 2015 - 7:13AM
Business Wire
Skechers Performance is proud to announce LPGA Golf Pro Belén
Mozo has joined Skechers Performance GO GOLF as its newest brand
ambassador. Mozo will be featured in upcoming global marketing
campaigns and will have direct design influence on a custom
footwear style to release late 2015. Mozo joins Skechers
Performance elite athletes including PGA golfer Matt Kuchar,
America’s number one marathoner Meb Keflezighi and world-class
runner Kara Goucher.
LPGA Golf Pro Belén Mozo for Skechers GO
GOLF (Photo: Business Wire)
“I’m so excited to join the Skechers Performance family,” said
Belén Mozo. “They put the same energy and passion into designing a
great shoe as I do toward elevating my game. The golf shoes are
highly technical and athletic, but also comfortable and colorful,
which make them the perfect fit for my lifestyle and
personality.”
“Belén Mozo is a born competitor, and we couldn’t be more
thrilled to have her join Skechers GO GOLF as our first female
brand ambassador as we grow this division,” said Rick Higgins, vice
president of merchandising/marketing for Skechers Performance. “As
with all of our athlete integrations, she has been instrumental in
the development of the women’s GO GOLF range including her own
custom Skechers GO GOLF Blade to release later this year.”
Born in Cadiz, Spain, Mozo began golfing at eight years old and
continued her amateur career at the University of Southern
California, where she became a four-time NCAA All-American. In
2006, she was the first player since 1972 to win the Women’s
British Amateur and the British Girls Amateur Championships in the
same year. After turning pro in 2010, Mozo qualified for the LPGA
Tour on her first attempt and has since gone on to become a rising
star in women’s professional golf. Mozo made a strong statement in
2014 when she led the Spanish team to victory at the inaugural LPGA
International Crown.
Mozo added, “My Skechers GO GOLF shoes make me look good and
feel good, and I know they will help me to perform and look my very
best. I’m proud to be part of a team that shares my commitment to
be the best. I’m thrilled to be able to apply my own feedback to
help Skechers Performance create shoes that both casual and avid
golfers will love.”
Skechers Performance entered the women’s golf market building
off of the success of the GOwalk category. The women’s GO GOLF
collection includes a variety of styles that feature Skechers
Performance groundbreaking GOwalk technologies and are enhanced
with golf-specific performance innovations. Combining proprietary
features such as Goga Mat™ Technology for high-rebound cushioning,
GOimpulse™ Sensors with Resagrip™ for traction control and added
water-resistant treatments, Skechers GO GOLF offers
high-performance golf shoes with the comfort Skechers Performance
consumers know and trust. Additionally, the Skechers Performance
team of athletes and ambassadors around the world directly
influence design fit, function and aesthetics.
The Skechers Performance GO GOLF women’s spring/summer 2015
collection will be on display at the PGA Show on January 21-23,
booth number 2313. The latest line features new color offerings of
GO GOLF category favorites and the introduction of new women’s
styles including the GO GOLF Kiltie.
Skechers GO GOLF is available at SKECHERS retail stores, select
retailers including golf pro shops and online. Learn more at
Skechers.com/golf and follow us on Facebook
facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO), YouTube
(youtube.com/user/skechersperformance) and Instagram
(instagram.com/skechersperformance). Skechers Performance offers an
extensive collection of high-performance footwear spanning across
multiple categories including golf, running, walking, training and
trail. GO LIKE NEVER BEFORE.
For more information and interview opportunities please contact
Jolene Abbott at 310-318-3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
footwear for men, women and children under the SKECHERS name.
SKECHERS footwear is available in the United States via department
and specialty stores, company-owned SKECHERS retail stores and its
e-commerce website, and over 100 countries and territories through
the company’s global network of distributors and subsidiaries in
Brazil, Canada, Chile, Japan and across Europe, as well as through
joint ventures in Asia. For more information, please visit
www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion and automation plans for the
Company’s European Distribution Center. Forward-looking statements
can be identified by the use of forward looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include
international, national and local general economic, political and
market conditions including the ongoing global economic slowdown
and market instability; consumer preferences and rapid changes in
technology in the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by
industry retailers and cancellation of order commitments due to the
lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among
sellers of footwear for consumers; anticipating, identifying,
interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described
above; sales levels during the spring, back-to-school and holiday
selling seasons; and other factors referenced or incorporated by
reference in the Company’s annual report on Form 10-K for the year
ended December 31, 2013 and its quarterly report on Form 10-Q for
the three months ended September 30, 2014. The risks included here
are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time
and the companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150114005167/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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