NEW YORK, Jan. 5, 2015 /PRNewswire/ -- YOU On Demand
Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand"), a leading Video On
Demand ("VOD") service provider in China delivering Hollywood movies and premium content to mobile
and TV screens, today announced the launch of its YOU Kids On
Demand subscription platform ("YOU Kids") for cable and IPTV.
In March 2014, in anticipation of
this launch, YOU On Demand signed agreements with Nelvana
Enterprises, Sesame Workshop and HiT Entertainment Ltd. to offer
popular children's entertainment titles, which will be offered on
this platform.
YOU Kids, which will be entirely programmed and operated by YOU
On Demand, will initially launch with Nanjing Cable, which reaches
3 million two-way cable subscribers. The service will then
expand to other cable and IPTV networks in additional regions in
the coming weeks and months.
On a case-by-case basis, YOU On Demand will either subtitle or
dub each specific title into simplified Chinese, based on whether
the age group that a title is intended for has the propensity to
read.
According to Huidian Research, the market for children's
entertainment and education has enormous potential in China, where there are about 180 million
children under the age of eight and more than 20 million newborns
annually, one out of three in urban areas.
Shane McMahon, Chairman of YOU On
Demand, stated, "We are excited for the launch of our YOU Kids
subscription platform, which will provide the best in premium
family-friendly entertainment and educational content to our
growing and broadening consumer base in China."
About YOU On Demand Holdings, Inc.
(http://corporate.yod.com)
YOU On Demand
(NASDAQ: YOD), is a leading multi-platform entertainment company
delivering premium content, including leading Hollywood movie titles, to customers across
China via Subscription Video On
Demand and Transactional Video On Demand. The Company has secured
alliances with leading global media operators and content
developers. YOU On Demand has content distribution agreements
in place with many of Hollywood's top studios including Disney
Media Distribution, Paramount Pictures, NBC Universal, Miramax
Films, Lionsgate and Magnolia Pictures, as well as a broad
selection of the best content from Chinese filmmakers. The Company
has a comprehensive end-to-end secure delivery system, governmental
partnerships and approvals and offers additional value-added
services. YOU On Demand has strategic partnerships with the largest
media entities in China, a highly
experienced management team with international background and
expertise in Cable, Television, Film, Digital Media, Internet and
Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.
Safe Harbor Statement
This press release contains certain statements that may include
"forward looking statements." All statements other than statements
of historical fact included herein are "forward-looking
statements." These forward looking statements are often identified
by the use of forward-looking terminology such as "believes,"
"expects" or similar expressions, involve known and unknown risks
and uncertainties. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable, they do involve assumptions, risks and uncertainties,
and these expectations may prove to be incorrect. You should not
place undue reliance on these forward-looking statements, which
speak only as of the date of this press release. The Company's
actual results could differ materially from those anticipated in
these forward-looking statements as a result of a variety of
factors, including those discussed in the Company's periodic
reports that are filed with the Securities and Exchange Commission
and available on its website (http://www.sec.gov). All
forward-looking statements attributable to the Company or persons
acting on its behalf are expressly qualified in their entirety by
these factors. Other than as required under the securities laws,
the Company does not assume a duty to update these forward-looking
statements.
CONTACT:
Jason
Finkelstein
YOU On
Demand
212-206-1216
jason.finkelstein@yod.com
@youondemand
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SOURCE YOU On Demand Holdings, Inc.