SEATTLE, Dec. 18, 2014 /PRNewswire/ -- Water and
Sanitation Health (WASH), a non-profit organization based in
Seattle, Washington, has filed a
civil lawsuit against the Rainforest Alliance and their Sustainable
Agriculture Network (SAN), citing unfair and deceptive marketing
practices.
According to the legal claim filed yesterday in King County
Superior Court (Case number 14-2-33522-9 SEA), the Rainforest
Alliance "sells certification marks to multinational corporation
Chiquita (NYSE: CQB) which uses the recognized marks for marketing
their products to environmentally and socially conscious
consumers." WASH President Eric
Harrison filed the lawsuit because the clean-water
organization believes the Rainforest Alliance's sale of their
endorsements to Chiquita misleads many consumers to perceive that
products which receive the Rainforest Alliance's certification
seals are farmed ecologically without harm to humans or the
environment. "We believe that the Rainforest Alliance's
marketing scheme is a deliberate misrepresentation to consumers,"
Harrison states.
According to tax records, the Rainforest Alliance grossed more
than $46-million dollars in
2013. Rainforest Alliance's partner, SAN, asserts specific
criteria (described on their website and posted on WASH's Truth in
Advertising page) requiring separation and branding of non-owned
farm products (aka sourced products) which have not been
"certified." Harrison agrees that "consumers have a right to know
which products are indeed sustainably grown, and which
aren't." To view SAN's "Critical Criteria," go to
www.waterandsanitationhealth.org/truthinadvertising.
The lawsuit names six Guatemala
communities near the Nahualate and Madre
Vieja Rivers suffer from water pollution and airborne
exposure to toxic chemicals from plantations that provide so-called
"Rainforest Certified" bananas grown for Chiquita. Harrison
has seen the effects first hand. "Drinking water is contaminated
from toxic fertilizers, pesticides, fungicides, and organic
matter," Harrison states. Plantations near the affected
villages and communities spread approximately 420 gallons of
various fungicides over their banana trees every 8 – 10 days,
including dithane, paraquat, and mocap.
Harrison recently returned from Guatemala, and says he "witnessed local
workers who don't have protective gear against direct exposure from
pesticide spray, and drinking water tested in communities near the
plantations showed levels of nitrites, nitrates, and heavy metals
ten times higher than the maximum levels recommended by the World
Health Organization." Harrison adds, "WASH appreciates the
outward philosophy of the Rainforest Alliance. We hope they
will assist in getting affected communities the clean water they
need for health and sanitation purposes."
A trial date has been set for January
11, 2016. A copy of the 15 page legal complaint can be
found at www.waterandsanitationhealth.org/newsroom
WASH is a non-profit organization dedicated to providing
sustainable clean-water systems to people in impoverished villages
around the world. To learn more, go to
www.waterandsanitationhealth.org
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SOURCE Water and Sanitation Health (WASH)